Three Ways to Get Started in Apartment Investing

Apartments. They’re everywhere … and in the world of real estate they are hot, hot, hot!

This niche provides economies of scale, lots of cash flow, great tax breaks, and many different options for financing. 

But if you’re coming from single family homes, making the leap into a bigger building can be intimidating at first … but it’s not as scary as you may think. 

Our special guest Brad Sumrok explains three ways investors like YOU can get started in apartment investing … and where he sees the best opportunities in 2020. 

In this episode of The Real Estate Guys™ show, hear from:

  • Your informative host, Robert Helms
  • His inquisitive co-host, Russell Gray
  • Apartment expert and educator, Brad Sumrok

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The bread and butter of real estate

One of the most popular ways to invest is … apartments!

We have a special place in our hearts for apartments. For many years, we’ve been multifamily guys. 

We love this space because of the recession resistant nature of apartments. You have everything from beautiful A class to rougher C class … all serving a basic human need. 

Apartments are bread and butter real estate. There’s always demand and tons of support at every level. 

And don’t forget that the powers that be have a vested interest in making sure there is affordable housing … and typically that means apartments. 

Most real estate investors probably would love to do apartments, but they just feel like it’s out there somewhere beyond them. 

Apartments are not as elusive as you think. And, some of the best mortgage financing available is for apartments. 

At the beginning of each year, our friend Brad Sumrok creates a market forecast for apartments. He’s sharing his ideas and three ways you can invest in apartment buildings … TODAY. 

That’s why we call him “The Apartment King.”

Your own deal, your own money

The first way to invest in apartments is to buy your own deal with your own money. 

That’s what Brad did back in 2002. 

“I bought a 32-unit building, put $200K down, got an $800K loan. I worked for 17 years in corporate America and saved up my money,” Brad says. 

Brad still buys all his own deals with his own money. Going that route you get great cash flow, great upside, and amazing tax advantages. 

Generally, we don’t let the tax tail wag the investment dog … but especially in apartments there are so many great tax benefits. 

If you invest in your own account, save your money, and live below your means, you’ll have a down payment, and your lender will work with you to make sure that the property is going to work out. 

That’s one way to own apartments, and a lot of people do that. The challenge, of course, is that not everyone has $200K to invest … nor can they qualify for the loan. 

But there are other ways to get into apartment investing. 

Syndication

The second way to enter this lucrative niche is syndication. It’s a great way to be a more active investor. 

Being a syndicator is not a passive role. It’s an active role. 

When you are syndicating a deal, there is a managing member or general partner … also called a lead investor or a deal sponsor. 

That person is the one going out there, finding deals, analyzing them, raising money, making operating decisions, managing the property or management company, securing the financing and implementing the business plan. 

Syndicating is a great way to get into multifamily investing. 

Let’s say you want to buy a $10 million building. For that deal, you’ll need $3 million down and a $7 million loan. 

If you’re syndicating, you may have $500K to put into that deal. So, you go out and raise $2.95 million from investors in their database. 

The great thing about syndication is that you’re not limited to your own resources. You have some skin in the game … but you are dividing the risk and dividing the returns. 

Together, all the people in a syndication deal are able to get the benefits of owning the apartment complex … the income, tax deductions, and depreciation … but they don’t have to do all the work. 

Passive investing 

The third way to get involved in apartments is passive investing. 

In the syndication deal, if you’re not the sponsor, you can be a passive investor. These people are commonly referred to as limited partners. 

Before you throw your money into a deal … get educated and do your research. 

Once you get educated, find a sponsor that you know, like, and trust. Then, put your money into their deal. From that point … it’s passive. 

It’s a great way to get a great return, You get your share, and you don’t have to do a lot of work. 

Passive investing is also a great way to diversify your portfolio and get into other markets. And it’s a great way to learn for future deals you may want to lead yourself. 

“The truth is, I do all three types of investing,” Brad says. 

The 2020 forecast

Brad says 2020 looks like it’s going to be another really good year for apartments. 

Rents are going to go up. Employment is growing, which means that people will need places to live as they start new jobs. 

There’s currently a shortage of workforce housing … also known as B and C class. 

All of that spells out opportunity. 

For your very own complimentary copy of the apartment investing forecast mentioned in the show, send your email request to [email protected].  

And for more on apartment investing … listen in to the full episode!

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Brian Tracy on the Power of Self-Esteem and Goal Setting

We’re live on the mic with legendary success trainer Brian Tracy. He’s sharing timeless … and proven … pearls of powerful, high-performance wisdom. 

Success leaves clues and patterns behind for others to follow … which means real estate investors and entrepreneurs can apply successful thinking and behavior to achieve greatness faster. 

Tune in as we talk to a true titan of peak performance training! 

In this episode of The Real Estate Guys™ show, hear from:

  • Your clued-in host, Robert Helms
  • His shoe-in co-host, Russell Gray
  • Success trainer, Brian Tracy

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Meet Brian Tracy

What are the things that can make you successful as a real estate investor? 

It’s not the map. It’s not the market. It’s not the metrics … It’s you. 

Today we’re talking about the undeniable power of self-esteem and goal setting. Part of being a real estate investor is really understanding and motivating yourself as a person. 

Brian Tracy is an icon in personal development. 

When some people think about personal development, they think about people that give motivational speeches … but really it’s about pragmatic training. That’s what Brian does. 

Brian teaches people how to manage their psychology … because what you think and believe affects your behavior … and your behavior affects the results you produce. 

What you set out to learn should not be how to invest in real estate or how to be successful in business. It’s how to be a successful person. 

Brian has produced dozens of audio and video programs. He has also written more than 85 books … and he is sharing some of that valuable knowledge with us today. 

The secret is self-esteem

Brian always talks about the fact that there are distinctions between people who are successful and those who aren’t. 

These are things that people who are looking for success … in real estate investing or in any area of life … can focus on. 

Everything in life is about self-esteem. 

Self-esteem is defined as how much you like yourself, how much you respect yourself, and how much you appreciate and value yourself. 

You become what you say to yourself. The magic words are, “I like myself.” 

When you say, “I like myself,” you feel happy inside. You feel good. You feel valuable and important. 

Aristotle said that all human activities are aimed at one great goal, and the goal is happiness. 

So, everything you do either raises or lowers your self-esteem … and your happiness. Nothing is neutral. 

Start with the end in mind, and ask yourself, “If my life were perfect and I was really happy, what would it look like? And how would it be different from my life today?”

What would you do more of and what would you do less of to be happier? What would you start doing that you’re not doing today? 

If you want to be successful in life, associate with people who raise your self-esteem, who make you feel valuable and important. 

Simultaneously, you should do everything possible to raise their self-esteem and make them feel valuable and important. 

Listening builds trust

Another great rule of success in life, Brian says, is that listening builds trust. 

Most people don’t trust anybody who tries to sell them anything … including people who are in sales for a living, 

So, every time you ask a person a question and really listen to the answer, it makes the other person feel happy. 

When someone feels happy, they trust you more. 

Each time you ask a question and carefully listen to the answer … your trust and credibility go up and the other person’s fear of doing business with you goes down. 

Eventually, that fear drops to zero and that person is ready to work with you, because they trust you, and they know that you won’t hurt them. 

Talking doesn’t build trust. Listening builds trust. 

Therefore, the most successful people in any business … including real estate … are people who ask a lot of questions and listen carefully to the answers. 

If you feel comfortable, ask if you can take notes while the other person is talking. People feel very complimented when somebody writes down their words. 

It also gives you an opportunity to ask more questions … and when you ask questions, you get more opportunities to listen. 

Another technique Brian shares for being a powerfully persuasive person is feeding the information back to someone. 

“Say, ‘So let me be really clear. What you said was this,’ and that helps them know you really were listening, and it helps you always be on the same page,” Brian says. 

Setting and achieving goals

Brian finds that every time someone completes a task, their self-esteem goes up. 

Every time you learn something new that you think can be valuable to you … self-esteem goes up. You start and complete a project … self-esteem goes up. 

The best thing you can do to find more success is to keep self-esteem at the center. Actively search for tasks that can raise your self-esteem or at the very least do not diminish the self-esteem of another. 

Start by setting and achieving one important goal. This creates a template in your brain of setting and achieving goals. 

Because you have a good feeling from achieving one goal, you’ll want to set another … and you’ll do this again and again. 

For more success-building skills from Brian Tracy … listen in to our full episode!

More From The Real Estate Guys™…

The Real Estate Guys™ radio show and podcast provides real estate investing news, education, training, and resources to help real estate investors succeed.


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Podcast: Brian Tracy on the Power of Self-Esteem and Goal Setting

Legendary success trainer Brian Tracy joins us live on the mic to share some timeless proven pearls of powerful high-performance wisdom.

Success leaves clues … patterns of thinking and behavior that can be applied by anyone to achieve more faster … including real estate investors and entrepreneurs.

So tune in as we talk with a true titan of peak performance training, the amazing Brian Tracy.

 


More From The Real Estate Guys™…

The Real Estate Guys™ radio show and podcast provides real estate investing news, education, training, and resources to help real estate investors succeed.


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Paradise in Your Portfolio — Exploring the Resort Market of Belize

We can’t say enough about resort property investing. 

Like all real estate investing … everything starts with market selection. You’re looking for the right mix of supply, demand, location, team, and demographic. 

Belize is one of the most uniquely positioned resort markets in the world … and it checks A LOT of boxes. 

We’re visiting with a U.S. expat who is very active in the Belize real estate market. Is now the right time to put paradise in your portfolio?

In this episode of The Real Estate Guys™ show, hear from:

  • Your resourceful host, Robert Helms
  • His last resort co-host, Russell Gray
  • From RE/MAX 1st Choice Belize, David Kafka

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Welcome to Belize

One of our personal favorite opportunities is markets that are outside of the norm. Today, we’re going to talk about investing internationally … specifically in beautiful Belize. 

For many years, Belize was basically undiscovered. We first started visiting about 15 years ago. 

Since then, Belize has really grown. It’s definitely been discovered … but there are still great opportunities to ride the wave. 

It’s easy to see the possibilities for the future when you look at Belize through the lens of Cabo San Lucas, Mexico, or Hawaii. 

So, the next thing to do is your homework … making sure that the underpinnings, the things that you think you see, are really there. 

When we first went to San Pedro, Belize, there were 600 rooms for overnight accommodations. Today there are nearly 2000. 

Until two years ago, there wasn’t a single branded hotel on the island. Today, one just opened and three more are opening soon. More airlines are coming too. 

Still, it’s not a very populated place. It’s a small market. Belize only has about 4,000 people that call it home. 

Belize has a mainland … with beautiful rainforests, the largest Jaguar preserve in the world, and Mayan ruins … and then there are the islands with white sand and palm trees. 

With any new market, there are stories of investors and developers who have come in and failed. But there are plenty of people also seeing an amazing increase in equity and cash flow in tourism. 

We get it. Thinking about somewhere like Belize as an investment opportunity is an adjustment. But you have to learn to think bigger than your local market.

The hotels, airlines … they all go where the people, money, and opportunity is. Why should a real estate investor be any different?

There are also many advantages to organizing your business internationally … like tax laws. Belize has been a tax haven for a long time. 

So, if you think an international investment might be the next step for you … look at the market drivers and dynamics. Find out if it is going to help you accomplish your personal investment goals. 

Then, it’s time to build a team. 

Building a Team

You want to find people on the ground who really know the market. 

The best people operate in the market on a daily basis and can help you make tactical decisions and strategic introductions to the resources you’re going to need to go from an idea to implementation. 

David Kafka is one of the most successful real estate brokers in the country of Belize. He has one of the largest brokerage offices with about a dozen agents. 

The average real estate office in Belize has less than two people. 

So, how did he end up in Belize?

“Some friends and I decided we wanted to move internationally. I came to Belize on vacation, and I pretty much never left,” David says. 

David didn’t start off in real estate, but he has always liked it. Several times, he has bought a house, fixed it up, lived in it for a few years, and sold it. 

But once he came to Belize, he was ready to go all in. Now, he splits his time between Placencia and San Pedro. 

David says that one of the unique aspects of Belize is that it is one of the sparsest populated countries in this area of the world … but it has lots of land. 

“It takes an adjustment coming from the bustling United States, but I’d rather have no traffic, no air pollution, great food, and great people,” David says. 

The population of Belize is very diverse … ethnically, culturally, and economically. But they all love the area. 

Most of David’s customers want to purchase a house or a condo now while there is a market opportunity, rent it out for a few years or use it as a vacation home, then have the option to move in permanently. 

But he is starting to see more investors who see Belize as an investment opportunity and more than just a personal experience. 

Investment Opportunities 

David says there are many investment opportunities in Belize. 

There are standard vacation rentals and a high demand for affordable housing. 

Many people who owned apartment buildings saw a rise in tourism and turned their workforce housing into accommodations instead. 

It makes sense. A unit that might rent for $1000 a month would rent for $250 a night. 

But these changes are displacing the locals. That’s where the opportunity lies. So many people come to San Pedro for a job and can’t find an apartment within their budget. 

The result is substandard living. 

If an investor can come in and give someone nice, quality living accommodations and affordable pricing, there will be locals, contract workers, and others ready to take advantage. 

The key is … and you’ve heard us say this a thousand times … great property management. 

When you look at the property management side of the equation, long term rentals are more stable and simple than vacation rentals.

So, there’s a balance either way. 

The good news is that there is no reason investors can’t do a little bit of both. 

And don’t forget, there is a lot of land in Belize that is suitable for agriculture, development, or commercial investment. 

“There’s always some land for any budget,” David says. 

To find out about more opportunities for putting paradise in your portfolio … tune in to the full episode!

More From The Real Estate Guys™…

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Podcast: Build-to-Rent Real Estate – Another Look at a Hot Concept

When a shortage of housing converges with a shortage of home buyers … it’s real estate investors to the rescue!

Developers large and small are realizing there’s a big opportunity in building homes to cater to the needs of landlords.

In this episode, we visit with two developers who’ve put a new twist on the build-to-rent concept.

So listen in as take another look at the hot concept of build-to rent.


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Chaos and Opportunity in the New Decade

We’re entering a new decade full speed ahead! But we have to be on the lookout for investment landmines. 

Problems and instability are nothing new … every generation must face them. That’s why we are discussing chaos and opportunity. 

We sat down with Dr. Chris Martenson from Peak Prosperity to take a look at what’s going on at the ever-so-important Federal Reserve … and what it means for real estate investors like YOU. 

In this episode of The Real Estate Guys™ show, hear from:

  • Your reserved host, Robert Helms
  • His fed-up co-host, Russell Gray
  • Co-founder of Peak Prosperity, Dr. Chris Martenson

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Finding the flipside of chaos

We’re facing a brand new decade … and it’s a great time to be alive!

But there’s also turmoil and chaos and opportunity. How do we make sense of any of it?

As real estate investors, we operate in a system … and that system is a financial system. It’s also a political system … and some of it is mechanical while some is emotional. 

The system is affected by how people are responding to what’s going on in the world … namely the instability of the financial system. 

Statistically, a recession should be hitting the United States of America at any time. 

There’s record debt around the world. The Fed is doing things it has never done before … and at a scale that has never been done before. There is also geopolitical unrest that affects the economy. 

Even the lowliest main street real estate investors need to pay attention because these things can affect credit markets and interest rates … two things real estate investors rely on. 

But anytime there is chaos, you get the flipside … and the flipside is opportunity. 

Printing money like crazy

Dr. Chris Martenson is a PhD. He’s a scientist … and really just a brilliant guy. 

As the co-founder of Peak Prosperity, Chris makes the point that you can’t continue to base your decisions on a never-ending increase when we live on a planet of finite resources. 

“It’s going to be an interesting year,” Chris says. 

Our world today is a world of buy-in for the central bankers. They got themselves into a lot of trouble with the bubble back in 2000, and they bailed themselves out. 

That gave us the housing bubble … which, of course, blew up. 

We got back down to 0% rates … but this time it was globally coordinated. All the central bankers had this emergency … but it never went away. 

There was a little dip in stock prices in 2011, and that scared them again. So … more money was printed. 

Then there was a little emergency in 2013 because stocks were going to go down again and … oops … more printing.

Most people aren’t aware of this, but the largest printing in the series took place in 2016 and 2017 … they were still printing at an emergency level. 

That leaves people like Chris asking, “What’s the emergency?”

The emergency seems to be that the central banks never want to let markets move backward … which naturally they do and then move forward again. 

The result is constant inflation … an amazing amount of money printing … and not just US dollars. Virtually, all the central banks are printing like crazy. 

When the Federal Reserve was established in 1913, it was established by an act of Congress. 

It’s not a federal institution, even though it’s called the Federal Reserve. It is a private banking cartel that has a government-sponsored entity. 

Similar to Fannie Mae or Freddie Mac … you wonder, is it the government or is it private? And it’s kind of both. 

The issue is that the Federal Reserve is now directly monetizing US government debt. Our central bank is directly monetizing debt, and nobody’s talking about. 

The question we have to ask ourselves as investors is why? Why does the Fed feel like it has to be buying what amounts to 40% of all new government debt coming hot off the presses?

We’re being told that markets are stable, stocks are rising, and that the bond markets are quiet. But that’s not the story underneath it all. 

The Fed is eventually not going to be able to do enough to keep things afloat … but it’s inflate or die. That’s what the Fed is afraid of. 

What can you do?

As real estate investors, our product is based on the ability to borrow. 

Certainly, you can buy real estate free and clear … but the fact that you can leverage real estate is one of its biggest attractions. 

Now, nobody knows how much things are actually worth, which makes it difficult to plan and make wise decisions. 

How do you protect yourself?

“Get out of that paper money game, and make sure you’re really tight on the hard assets game,” Chris says. 

You can also make sure your cash flows are good and that you have a bit of a buffer … don’t ride things out on the edge. 

Buy in prime places only. Now isn’t the time to take a chance on a strip mall far from the city center. 

You can’t do much about what your nation intends to do about growing its debts faster than its income … but you can personally understand that those actions are going to impact you at some point. 

Develop multiple income streams. You don’t want to be that person who has only got a single paycheck. 

And don’t forget about social capital. Your relationships can really be an asset for you in tough times. 

By doing so, you can prepare yourself to be in a better position when chaos comes … and be ready to take advantage of the opportunities that come with it. 

For more ideas from Dr. Chris Martenson … listen in to our full episode. 

More From The Real Estate Guys™…

The Real Estate Guys™ radio show and podcast provides real estate investing news, education, training, and resources to help real estate investors succeed.


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Podcast: Paradise in Your Portfolio – Exploring the Resort Market of Belize

Resort property investing starts with market selection … just like all real estate investing. You’re looking for the right mix of supply, demand, location, team, and demographic.

Belize checks a LOT of boxes. It’s one of the most uniquely positioned resort markets in the world.

In this exotic episode, we visit with a U.S. ex-pat who set up shop in Belize and is very active in the real estate market.

Is it time for you to consider putting some paradise in YOUR portfolio? Tune in and find out!


More From The Real Estate Guys™…

The Real Estate Guys™ radio show and podcast provides real estate investing news, education, training, and resources to help real estate investors succeed.


Love the show?  Tell the world!  When you promote the show, you help us attract more great guests for your listening pleasure!

Podcast: Chaos and Opportunity in the New Decade

The investing landscape looks laced with landmines as we enter the new decade. Although problems and instability are nothing new, each generation faces their own variation.

In this episode, we visit with Dr. Chris Martenson from Peak Prosperity to take a look at the under-reported but extraordinarily significant activities of the Federal Reserve … and what it might mean to real estate investors.

So listen in as we discuss chaos and opportunity in the new decade with Dr. Chris Martenson.


More From The Real Estate Guys™…

The Real Estate Guys™ radio show and podcast provides real estate investing news, education, training, and resources to help real estate investors succeed.


Love the show?  Tell the world!  When you promote the show, you help us attract more great guests for your listening pleasure!

Top Real Estate Trends for 2020

Well, hello … 2020! 

It’s a new year and a new decade … and it’s a TERRIFIC time to talk about the top trends in real estate investing. 

Many factors are affecting the path real estate is heading down this year … demographics, economics, technology, politics, energy, and interest rates. 

So sit back and take note … these are the top trends in real estate in 2020. 

In this episode of The Real Estate Guys™ show, hear from:

  • Your trending host, Robert Helms
  • His trendy co-host, Russell Gray

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Trends in single family homes

Today we’re going to focus on some of the top trends that experts are predicting for 2020 in real estate. 

Real estate markets are diverse and always changing. On the demand side, the way that people interact and use real estate is essentially the same … but nuances change and create opportunities for investors. 

On the supply side … we have whatever we have built at this moment and the plans that developers and builders have to put more inventory into the ground. 

When it comes to real estate, you’re always looking at supply and demand and the flow of people and money. 

Let’s start with Realtor.com and its housing market predictions for 2020. Remember that these predictions have to do with single family homes. 

The National Association of Realtors is calling a 4.8 percent growth in home prices and a 1.8 percent decrease in existing home sales. 

That’s a modest growth in price and less sales for a variety of reasons. 

If we stopped right there, you might say that it doesn’t sound like a great real estate market to be in … BUT we’re not stopping there. 

To us, these predictions mean that most of the opportunities are going to come in niches .. and we’ll dive into that later. 

But keeping with the big picture, nobody is predicting a huge rise in interest rates … they’ll probably stay consistent. And overall, mortgage rates will remain low. 

That’s good for a couple of reasons. 

Obviously, to acquire property with leverage, you’d like to see a low interest rate. And if you already have a property with higher interest rates, your properties have better profiles today. 

The National Association of Realtors (NAR) also ranks markets that they see as having a potential increase in growth … both in sales and in price. 

The number one market that they chose only has 0.3 percent growth in sales projected … but 8.1 percent projected in price growth. 

That market is Boise, Idaho. 

Other markets that made the top 10 include Tucson, Arizona; Columbia, South Carolina; Colorado Springs, Colorado; and Memphis, Tennessee. 

Along with growing markets, the NAR predicts which markets will decline in both sales prices and number of sales. 

Those markets include Chicago, Dallas, Las Vegas, Miami, and San Francisco. 

The NAR said that the offset of the decrease in demand in some areas is that there will be new housing starts. 

In fact, according to Fannie Mae’s economic and strategic research group, new home starts will jump from a 1 percent increase in 2019 to nearly 10 percent in 2020. 

Niches that make sense

One trend that we have been talking about for some time is senior housing. 

The demographics are undeniable … look at how powerful the baby boomer generation is moving through all phases of their economic life … and now they’re entering their senior season. 

Anything related to seniors is going to probably be pretty solid for the next couple of decades. 

You hit a season of life where you need some special assistance and accommodations. 

There are lots of places to play … from the 55 and older communities to assisted living and residential assisted living to skilled nursing and memory care facilities. 

There is demand here that will be exceeding supply … and you don’t have to be a rocket scientist to recognize the signs. 

The next niche has some overlap when it comes to seniors … and that’s multifamily.

Multifamily has been huge in terms of demand for many years, and that’s been both good and bad … the bad part is that we’ve had a lot of money chasing a particular set of increasing assets. 

There has been a demand for multifamily on the tenant side and on the investor side … and on the investor side, the demand has meant a decrease in return. 

For 2020, we anticipate growth to be in the niches within multifamily .. like 55 and over apartment campuses or millennials looking for micro apartments. 

Micro apartments are small apartments that cater to younger tenants … usually fairly affordable … in city centers with unique amenities like shared workspaces. 

Another great trend … and one of our favorite niches … is resort property. 

This is a wide niche … but we tend to like the higher end as opposed to spring break on the cheap. 

It’s hard to go out and buy a 400 room hotel … but there are other ways that people are investing in resort properties. 

Some will allow you to own an individual unit that operates as part of a big resort or a hotel. There’s also the segment of vacation rentals in condos or single family homes. 

Not your cup of tea? Maybe take a look at agriculture instead. 

There are so many opportunities to come alongside successful operators in this space and invest offshore. 

The great thing about agriculture is that the underlying industry is probably not going anywhere … every human and animal needs to eat. 

The population is growing … and we are going to need more food. 

Take care with trends

Looking for real estate investment trends can reveal great opportunities. 

The only caveat … and this is true of any property that is use or trend specific … is that if that trend or use changes, it can be hard to repurpose. 

Anytime you are investing in a trend, you want to make sure it’s a trend that has some longevity to it. 

And remember that anytime a niche gets hot … it gets CROWDED. So, the earlier you adopt it, the better. 

For on 2020 real estate trends … listen in to the full episode!

More From The Real Estate Guys™…

The Real Estate Guys™ radio show and podcast provides real estate investing news, education, training, and resources to help real estate investors succeed.


Love the show?  Tell the world!  When you promote the show, you help us attract more great guests for your listening pleasure!

Getting Off to a Great Start in the New Year

The start of a brand-new year is a great time to reflect on lessons learned and make bold plans for the future. 

It doesn’t matter if you’re just starting out or starting over … the possibilities are endless!

We’re sharing practical tips for getting off to a great start in this new year … and new decade. 

In this episode of The Real Estate Guys™ show, hear from:

  • Your practical host, Robert Helms
  • His practical joker co-host, Russell Gray

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Vision, Mission, and Values

For our last show of the decade, we’re going to talk about how you can gear up and prosper in a brand-new year. 

When you have clarity of vision, strategy and tactics become evident. 

We all want to know how to make money in real estate … but sometimes the true vision isn’t that clear. 

It’s a great time in history to be thinking about clarity of vision because we’re entering 2020 … and we all want to see with 2020 vision. 

So, today we are talking about how you can figure out how to go from where you are to where you want to go. It starts with getting a vision in your mind of what success looks like for you. 

Anytime we have a challenge or an uncertainty, we sit down and ask ourselves … what is the vision? What are we trying to accomplish? What is the why?

You only have so much. You only have so much energy. You only have so many resources. You only have so much focus … so you need to know what to say yes to AND what to say no to. 

If you can get a clear vision … and articulate that vision to other people … then everyone knows what they need to do without micromanaging. 

On the other hand … if you lay the ladder of success against the wrong building, you’re going to get to the top, look around, and realize you are in the wrong place. 

Your vision isn’t peripheral to your investing … It’s fundamental. It’s the foundation of everything you do. 

Vision, mission, and values are three different things … but together they can really chart your course. 

As we said before, vision is what success looks like in very clear terms. Mission isn’t about what success looks like … it’s the why behind what you do. 

Mission is the reason what you are doing matters. 

The best missions … in our experience … are those that are about making a difference for the better. 

This could be with your community, or for a spouse, for your children, for your friends, for your employees … if you get up every day and are motivated to support someone else and make the world better … that’s a mission. 

Values are really about the methodologies … what you’re willing to do and what you are not willing to do. 

A great exercise is to sit down and come up with the six top values in your life … the things that really matter to you in life. 

Stephen Covey says that highly effective people begin with the end in mind … all of these things help you do that. 

Today, we’re going to give you some tools that you can use to actually get to where you want to go. 

Start, Stop, Continue

One of our favorite tools is what we call Start, Stop, Continue. 

Simply put … at the end of the year, you step back and look at the year and see everything you’ve done and ask, “What are the things that I should continue doing?”

This could be a particular area, market, or partner that has served you well. 

Then, you have to ask, “What are the things that I need to stop?” Maybe it’s the way you spend your time or a personal or business partnership. Maybe it’s a market that you need to get out of. 

After you have decided what will continue and what will stop, it’s time to ask, “What should I start doing?”

These could be new habits, new beliefs, new partnerships, new markets, new product types, new activities, or new people.

This is an exercise that requires you take time, sit down, and confront the brutal facts. 

There may be things you are doing every week that aren’t serving you well … and these aren’t necessarily bad things. 

Sometimes you have to say no to the good in order to say yes to the great. 

If you’re busy … like most successful people are … you don’t have a lot of extra time. So, you have to make room in your schedule either through delegation or by removing items from your docket. 

You can’t really create more time … but you can leverage time. 

Once you have determined how to bring more good energy into your life, you need to create a productive structure to get it done. 

Then, you establish clear goals, strategies, and action plans because you can allocate them into the structure. 

Zero-based Thinking 

The next tool in our arsenal is something we learned from Brian Tracy many years ago. It’s called zero-based thinking. 

The question you ask yourself is, “Knowing what I know now, what would I do differently?”

Knowing what I know now would I get into this relationship? Knowing what I know now would I get into this particular deal? Knowing what I know now would I get into this marketplace?

And if the answer to any of those things is “no,” now is the time to change your course. 

Maybe your accountant isn’t that great … but they’ve been your accountant for so long you just haven’t ever really considered leaving. Now may be the time. 

Sometimes what you find yourself looking at is a personal relationship. If there are people in your life that don’t affect you in a positive way, it’s time to cut ties. 

Zero-based thinking only works if you are willing to be brutally honest with yourself. You have to admit your mistakes. 

But if you can, you can set yourself up for your best year yet. 

For more tools for getting off to a great start … listen in to the full episode!

More From The Real Estate Guys™…

The Real Estate Guys™ radio show and podcast provides real estate investing news, education, training, and resources to help real estate investors succeed.


Love the show?  Tell the world!  When you promote the show, you help us attract more great guests for your listening pleasure!

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