Building Your Network and Credibility by Attracting the Right People

Real estate investing is a social endeavor. The more people you know … and the better those people are … the more likely you are to succeed.

But how do you turn your business relationship dreams into reality?

The secret to building relationships is alignment.

In other words, YOU have to bring value to the table to build strong relationships … and you want to seek out people who can bring value to you, too.

In this episode of The Real Estate Guys™ show, we’ll talk with a powerful connector who is an expert at helping folks nurture and build relationships.

You’ll hear from:

  • Your connected host, Robert Helms
  • His cantankerous co-host, Russell Gray
  • Kyle Wilson, promoter and brand builder

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The three ingredients of strong relationships

Kyle Wilson has had the chance to work with a lot of great people throughout his career. Recently, he wrote a book about the lessons he has learned from them.

One of Kyle’s mentors and partners was entrepreneur Jim Rohn, who died in 2009. Jim said, “Success takes time, and the twin killers of success are impatience and greed.”

Today’s society wants instant success, says Kyle … but it takes time to do anything worthwhile, including building your network.

That doesn’t mean every relationship you spend time on will be great. A second lesson Kyle learned comes from Zig Ziglar, who said, “Never do a good deal with a bad guy.” It’ll never work out for the best.

We’ve got the first two ingredients … time and good people. The third ingredient of a successful relationship is value.

You need to BE a good partner before you can HAVE a good partner … and that means bringing value to the table. Solid relationships aren’t usually based on people just being nice to each other … they’re about value.

A good relationship or partnership should be win-win on both sides.

Dream big … and put in the time

Kyle shared another lesson from his book, 52 Lessons, with us. (Pssst … to read the book, simply click here for free instant access. Kyle is publishing the book entirely online, one chapter a week.)

He learned this lesson from Mark Victor Hansen, founder of the well-known Chicken Soup for the Soul book series.

Mark told Kyle, “We’re going to sell 100 million books.” Kyle didn’t believe him.

Today, the Chicken Soup for the Soul franchise has sold more than 600 million books.

Kyle calls the lesson he learned “stretching the rubber band” … Mark forced Kyle to think beyond what he thought was possible.

It’s essential to build relationships with people who can get you outside of your comfort zone and help you dream big.

To turn your dreams to reality, however, requires dedication, a lesson Kyle learned early in his career from success expert Bryan Tracy.

Bryan said, “Success is like getting a plane off the ground.” It takes a ton of fuel and energy to get that plane from the runway to the air … but once you’re at 300,000 feet, you can coast a little.

Kyle applied that wisdom to the beginning of his career. He spent the first two or three years putting in the hours … so he could reap the results later.

Most people spend their whole lives going 80 miles per hour down the runway and never breaking free from gravity. “That’s not efficient,” Kyle says.

Great relationships will propel you upwards

52 Lessons is a compilation of stories from individuals who’ve been through a defining experience and made the changes necessary to bounce them to success.

Kyle can share a similar story … he sold 7 million books as a publisher, then sold all his companies and retired in 2007 to become Mr. Mom. He even signed a non-compete.

Several years later, he wanted to get back in the game … so he used the knowledge he’d amassed to start a new publishing business. His first book was Passionistas, a book about millennial women hustling to make their businesses succeed.

Kyle says he’s able to leverage his experiences and relationships to create more success for himself and others around him. That’s one reason he loves attending our annual Summit at Sea™.

The Summit isn’t just about information, Kyle says … it’s about the people you meet and the relationships you build.

At some point, most investors will want to move from solo investments to syndication with other people. That’s where our Secrets of Successful Syndication seminar comes into play.

Most people attending that event already have half a dozen properties … and almost everyone has something they can offer to other investors.

It’s a way to put yourself in a target-rich environment.

Leverage social media

Kyle says that for the modern entrepreneur, online relationships are important too. “Whatever business you’re in, it’s all about building an audience.”

Whether that’s through a podcast, social media, an email list, events, or a combination, online networking might be your secret sauce to building a network.

Kyle says that for him, “It’s counterproductive to pay someone to do social media … it’s about the pulse.”

But whatever strategy you alight on, you have to be authentic about it. You can delegate the minutiae … but you should be the architect of your connection strategies.

And EVERY strategy you make should begin with the philosophy of bringing value to others.

Align yourself with others

As The Guys, we’ve built a successful brand and a network full of investing rockstars because we work to find common values.

If you’re looking to make connections, DON’T jump into a partnership right away.

Instead, do a deep dive to determine your own personal mission, vision, and values. Then you can determine whether others will help you advance your goals … and whether YOU can help THEM.

Not everyone you meet will offer that kind of win-win relationship.

If you’re looking for help figuring out your mission, vision, and values, come to our Create Your Future goal-setting retreat.

Discover the big picture of who you are as a person … and learn what you want, how (and how not) you can get it, and how to evaluate potential relationships.

Convert your passion … into action. And attract the right people into your life by removing uncertainty about what YOU want.


More From The Real Estate Guys™…

The Real Estate Guys™ radio show and podcast provides real estate investing news, education, training, and resources to help real estate investors succeed.


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