Raising Capital for Your Real Estate Deals

 

What can you do when a deal comes along that’s too great to pass up, but you don’t have the capital?

Rather than going to the bank for a high-interest loan, there’s a HUGE opportunity if you know how to raise capital.

The money is out there … if you know WHERE to find the right people and HOW to build a relationship with them.

We call it syndication, and help others learn the secrets of how to do it.

We spoke with Victor Menasce, expert real estate developer and author, who’s raised more than $300 million in his career. He’s also teaching others how to raise capital, using five elements in his book … Listen to our show for the whole story!

In the studio and behind the microphones for this enlightening edition of The Real Estate Guys™ radio show:

  • Your capital captain host, Robert Helms
  • His “Captain Crunch”-eating co-host, Russell Gray
  • Capital expert, Managing Partner of US Real Estate Partners, and author of “The Great Canadian TakeOver,” Victor Menasce

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The 5 elements of raising capital

 

How do you feel about asking people for money?

“Most people are uncomfortable asking for money,” said Menasce, “but I look at it differently. I give people the opportunity to collaborate on a project.”

Menasce lives with his family in Ottawa, Canada, and saw a huge opportunity to develop and redevelop neighborhoods in the U.S. after the 2008 recession.

In his book, “The Great Canadian TakeOver: How Savvy Canadians are Profiting Wildly from the Meltdown in U.S. Real Estate,” Menasce dishes details on how his company raises capital, using five elements … relationship, track record, trust, compelling opportunity, and alignment.

 

1.  Relationship

Don’t have huge figures in your bank account, but want to get to know those who do? People with wealth are just like anybody else. They don’t want to be used.

If you meet someone who’s a billionaire and you’re not, your connection to them has to be about something that is not money. As soon as they sense you’re interested in their money, their radar goes up.

But how do you meet these kinds of productive people?

THINK … where do the wealthy hang out? How can you get in the same room?

“Those who are wealthy are often involved in philanthropy,” said Menasce. “You don’t need to be wealthy to volunteer for charitable causes or attend fundraising events.”

Those who are wealthy often make time to enjoy themselves in country clubs and athletic events.

It doesn’t matter what it is, but it’s essential to have common interests beyond money: golf, deep-sea fishing, live theater, etc.

“Every potential investment is a long-term relationship,” said Menasce. “Focus on the relationship. That’s what matters most.”

His rule of thumb is to have at least SIX interactions with someone before you ever ask them about investing.

 

2.  Track record

Rookies looking to find investors say, “I don’t have a history in real estate. How can I prove I’m worth taking a chance on?”

Be around highly productive people.

“Business is a team sport,” said Menasce. “Work with someone who has a track record. Then you can borrow some of their credibility.”

Consider how others see you and the questions they will ask: Who is the team? What is their reputation? What relationship do I have with the team?

“People are not going to want to place money with an individual,” said Menasce. “People don’t invest in solopreneurs – they invest in businesses.”

 

3.  Trust

There’s a psychological contract in trust. You have to earn trust over time.

“It’s built through actions, not words,” said Menasce. “Do they do what they say they’ll do? Can you trust them to keep small commitments?”

Trust often boils down to the little things … and both parties need to earn trust for raising capital to work. It goes both ways.

Here are a few questions to think about:

  • Do you arrive at meetings when you said you would?
  • Do you deliver on information or details you commit to research?
  • Do they show a respect of your time?
  • Do they listen when you’re talking?

You don’t continue in a relationship (business or personal) if you can’t trust someone.

 

4.  Compelling opportunity

The definition of a “compelling opportunity” is in the eye of the beholder.

“What might be compelling for you, might not be for someone else,” said Menasce. “But remember, a truly great deal attracts capital. All good deals get done, and quickly.”

Some people chase deals with “scarcity mentality,” which Menasce advises against.

“When you see bidding wars, that’s scarcity mentality” said Menasce. “The truly great investors and developers are making the pie bigger. They create it. They are not deal-chasing, they are deal-creating.”

 

5.  Alignment

Probably the most complex of the five elements in raising capital is aligning goals for the money and the project.

You need to create straightforward criteria.

For example, when looking at a potential real estate deal, think: What’s the rate of return? What’s are tax consequences? What is the cap rate?

It has to make sense to you AND your investors.

“When something almost works, it’s seductive,” said Menasce. “Don’t waste your time or their time. If there’s any element that’s forced, it’s not going to work.”

Remember, just like in dating, people are not attracted to desperation.

“If it’s a win-lose relationship, I don’t want to do it, even if I’m on the winning side,” said Menasce. “It’s critical to get alignment. If you don’t have it, walk away and find someone else.”

 


More From The Real Estate Guys™…

 

The Real Estate Guys™ radio show and podcast provides real estate investing news, education, training and resources to help real estate investors succeed.

Beyond Investing – Becoming a Real Estate Entrepreneur

 

Taking your real estate investments from a mere “hobby” to a serious business requires a paradigm shift.

You need to think of yourself as the president of a real estate company.

Any mature company has systems and infrastructure, people with roles and responsibilities. Your real estate business can too.

There are a lot of hats … marketing, finance, operations … and we share tips on how to more effectively tackle each of those areas.

Taking care of business behind the microphones for this edition of The Real Estate Guys™ radio show:

  • Your let’s-get-to-business host, Robert Helms
  • His busy-body co-host, Russell Gray

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Broadcasting since 1997 with over 300 episodes on iTunes!

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Getting what you really want – freedom of TIME

 

While we all like the idea of passive income, when you peel back the onion layers to what real estate investors really want … they want freedom of TIME.

Time to enjoy the money they’re making.

Time with the people they care about most.

Time to focus on their true passions.

While real estate investing can get you there … too often we see real estate investors who are not free at all.

For example, we know a guy who owns a huge apartment building, bringing in more than a million dollars a year … yet he’s trapped in the property manager’s office 16 hours a day.

As Robert Kiyosaki talks about in his books, how do you go from the “S” quadrant (self-employed) to the “B” quadrant (business-owner), where you have freedom to focus time on the bigger picture of your business?

 

Marketing – treat your business like a business

Marketing is essentially letting people know you exist, giving them a taste of what you can offer them, and letting them decide if they’re interested.

How are you marketing yourself?

Anyone can start right now to work on their professional image. Do you give the right first impression when people meet you? Do you have a firm handshake? Do you look people in the eye? Do you show interest in them, or always turn the conversation to yourself?

If you’re wanting to work on the big deals, people need to see you as a professional they can trust to manage money.

It’s in the little things.

For example, when you get out networking with potential real estate partners, have a business card. Not one from a company you work for, but for YOU – your real estate business.

We recommend creating a website (there are lots of simple templates out there!), and having a professional voicemail greeting.

Put yourself in a position so that when deals come up, you’re top of mind.

 

Finances – prepare NOW for future opportunities

Just like playing Robert Kiyosaki’s “CASHFLOW” game, every time you make a move, think ahead.

As a real estate entrepreneur, you have to discipline yourself.

Otherwise, when you discover a PERFECT opportunity to invest, but don’t have the credit score you need … you’ll see it can be expensive not to be prepared.

Three things to do NOW so you’re ready to jump when the chances come up:

  • Meet with your mortgage professional ahead of time. Learn where you stand financially and what kind of loan you could get. After you have built up some investment debt, visit your mortgage professional again, since your qualifications might have changed.
  • Manage your credit score proactively. Get it where you need it to be. You’ll thank yourself later.
  • Build a list of investors. (This is for those looking to syndicate and invest with other people’s money.) You’ll want a bigger list then you need. Ask questions now so you understand the profile of your investors: their timeframes, their risk comfort, how much capital they can offer. These are all good things to know in advance.

 

Operations – create a team that supports you

If you’re a one-man or one-woman band, you may not think about having a team.

You might be a super-efficient get-it-done person, but let’s be honest: We’re all human beings with a limited capacity.

You need systems and procedures for onboarding, operation, disposing, and managing properties. How much freedom is there, if everything that has to be done is on YOUR plate?

It’s not being “cost effective” to learn from scratch how to do everything. Your TIME is valuable, remember? If you want to be the highest paid person in the room, you need to start to think like that.

As an entrepreneur, it’s NOT your job to know everything!

No, entrepreneurs don’t think that way. You build the team. Your mission is to see the big picture and give the team direction to achieve it.

It takes trust to let go of the things you usually do, but when you build the right team, you go from a small-time operator to BIG-TIME business owner with more free time.

When we say “team,” we’re not talking employees. Your team are the professionals around you that will help you at every stage: mortgage professional, property manager, legal counsel, etc.

 

Leadership – growing your business

When you’ve marketed yourself, beefed up your finances fitness, and built a team to execute the details, you can lead your business into bigger real estate deals.

Remember … growth comes from stretching outside your comfort zone.

Many people are out there have more money than they have time. When you open up YOUR time to focus on building your business, they will want to do business with you.

This is the beauty of syndication.

With an efficient business model, you’re able to qualify whether or not potential investors are worthy to be your partner.

Think as a BUSINESS, work as a BUSINESS, and you’ll be surprised at all the BUSINESS you’ll create.


More From The Real Estate Guys™…

 

The Real Estate Guys™ radio show and podcast provides real estate investing news, education, training and resources to help real estate investors succeed.

Unleashing the Power of Emotional Capital

 

How you feel impacts the purchases you make … from toothpaste to two-tone paint … yes, emotions even influence your investments in real estate!

There’s a reason stock analysts talk about “the mood of the market.” Business decisions are vastly influenced by emotions.

In our latest episode we hear from two leading economic researchers about the smart way to keep emotions under control in uncertain times. Personalities in our latest episode of The Real Estate Guys™ radio show include:

  • Your emotionally intelligent host, Robert Helms
  • His emotion-turned-motion co-host, Russell Gray
  • Popular author, trend forecaster, and “Emotional Capital” scholar, Chris Martenson
  • Researcher and leading economic publisher, Bill Bonner

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Broadcasting since 1997 with over 300 episodes on iTunes!

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Watch out for these two emotions in real estate

 

As ROI investors, we want to be as detached as we can, and use our intelligence to make informed decisions.

Yet, the real estate marketplace is full of emotions … Think about it.

Remember the first time you bought a house … in the process, was there fear? Perhaps anticipation? When it was purchased, did you feel relief? Maybe joy?

Sometimes in real estate we don’t let our emotions serve us. The first step is awareness of how emotions influence your ability to make decisions, negotiate, and work with people.

When the market’s not giving you a lot of great deals, perhaps you might fudge your pro forma, change your standards. Why do we do this? Generally, two emotions are the culprit.

GREED and FEAR.

Greed makes you chase a deal and sometimes causes you to overbid or be too stingy with those trying to work with you.

Fear keeps you up at night. It causes you to stumble and second-guess yourself, knowing there’s a possibility of making a mistake.

 

Harness your emotions – lessons from two real-life examples

 

If you want to advance your life, emotions are the fuel and energy that makes that happen. We at The Real Estate Guys have a couple examples for you.

When the real estate bubble burst in 2008 and Russ lost loads of money, he felt a lot of emotions. The first was shock. Then denial. Then depression.

Then Russ realized, “This is real. I have to deal with it. Put it back together.” He lowered his emotions so he could make more rational decisions.

Lesson 1: Looking back, that hard time was one of Russ’s greatest gifts. His marriage was tested. Friendships were tested. He saw who his real allies were.

In a second real-life example, when Robert and an investing partner were searching for a parcel of land to buy, they set a price together. Soon, they found themselves bidding in an auction.

The bidding started. Competition soared. Emotions heated.

Before Russ knew it, his partner’s hand when up for a price higher than they’d agreed.

Lesson 2: Don’t let heat of emotions take over in a real estate transaction.

 

Emotional Capital, the most important type of capital

 

Chris Martenson, author of the new book, “Prosper!: How to Prepare for the Future and Create a World Worth Inheriting,” shares research on many types of capital, which he discusses with us at length in our podcast.

For example, many of us are familiar with “Social Capital,” or the people we have in our Rolodex who will help when we need them.

Another type Martenson outlines in his book is “Living Capital,” which includes a person’s body and resources for nurturing physical life. He shared how he’s lost 30 pounds and grows a garden around his property, his supply of clean food.

The third, which most people overlook, is Emotional Capital. “It’s most important,” said Martenson. “If you don’t have Emotional Capital, you will be ruined. Most people won’t be harmed necessarily by the next economic downturn, but by how they react to it.”

He shares an example of economic disaster in Russia from 1989 to 1997. During that time, 54% of all deaths were from alcohol, up from the normal rate of 4%. “Some couldn’t manage it,” said Martenson. “They drank themselves to death while others created fabulous wealth. The difference is their emotional outlook.”

With a healthy supply of emotional capital, resilient people have the ability to shift directions and adapt when changes come.

Not sure you’re that type of person? Good news: It can be learned! Martenson gives specific tips on how to increase emotional capital in his book.

 

“Reacting emotionally is the worst thing you can do”

 

Researcher and publisher Bill Bonner, since the late 1970s, has exposed and predicted the world’s most disruptive events. His research and publications reach 2.5 million people worldwide.

Bonner sees the mistakes people make when they’re scared.

“Reacting emotionally is the worst thing you can do,” said Bonner. “We see it over and over in history. Every time there’s crisis, people get frightened and sell. You want to sell before the crisis. Don’t wait until everybody’s feeling bad.”

What’s his advice for those looking to build wealth?

“Everything is in context of your age and what you want to do,” said Bonner. “If you’re young, you’re likely looking to build capital. If you’re older, you need to figure out if you have enough to speculate, or want to hold on to what you have.”

Bonner recommends investing in property and productive investments with businesses that produce tangible goods. “Even if you’re thinking about stocks and bonds, look at carefully,” he said.

Whether you’re looking to build up your real estate portfolio through syndication or want to expand your other tangible assets, remember to keep your emotions in check.

Yes, investor, YOU be the master of your emotions – don’t let them master you.


More From The Real Estate Guys™…

 

The Real Estate Guys™ radio show and podcast provides real estate investing news, education, training and resources to help real estate investors succeed.