Unlock Next Level Success by Turbo-Charging Your Amazing Brain

The human brain is one of the most amazing things on the planet … but scientists say that we only use a small fraction of our brain’s potential. 

No matter how successful you are … that means your brain is capable of SO MUCH MORE. 

We’re talking to someone who tapped into the under-utilized power of the human mind to get better performance … and more success … from himself and his team. 

Listen in and discover how to take your real estate game to the next level by activating your amazing brain!

In this episode of The Real Estate Guys™ show, hear from:

  • Your brainiac host, Robert Helms
  • His maniac co-host, Russell Gray
  • Author, speaker, and business growth expert, John Assaraf

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Your most important tool is your brain

What’s the most important tool for being successful in real estate investing? YOUR BRAIN. 

Today, we’re talking about how you can activate your brain and create fuel for your success. 

If you study success principles in any endeavor, you’re often going to be able to translate those directly into whatever you want to be successful in … including your real estate investing business. 

You definitely need to understand the specifics of real estate. But your team begins with you. 

If you have muddled thinking and don’t know exactly what you’re trying to accomplish, it will be hard for you to lead a team. 

You have to think about your mindset. How you think and what you believe affects what you do … or if you do anything at all. 

When people have results they don’t like, they say, “I’ll change my actions.” But it goes farther than that. It’s time to change the way you think. You have to be strategic and intentional. 

Our guest today has made a practice of studying this very thing. In fact, the reason we wanted to have him on the show is because he is an amazing real estate guy. 

John Assaraf has been investing for more than 30 years. He was one of the largest broker owners in the world, managing tons of agents and offices. 

But through his experience, he has figured out that it’s not just what you do … but why and how you train your brain.

The difference between success and mediocrity 

“When I was 26, I bought the franchising rights for RE/MAX of Indiana and proceeded to open up 85 offices,” John says. “So, I understand the residential, commercial, industrial side of real estate.”

John loves real estate … and that’s what led him on his search to figure out what holds people back and what makes people successful. 

When John was building RE/MAX of Indiana, he had 1,500 real estate agents. Some made $25K a year. Others made more than $1 million a year. 

“I was fascinated and wondered how it was possible that I’m giving the same training, the same coaching to all of my agents, and there is such different levels of success,” John says. 

By unlocking some of the mysteries of the mind, John was able to help his agents have an average income of $120K. 

What did he teach them?

“I really didn’t teach them much about selling real estate or investing in real estate. I taught them how the level of success that they would achieve would be directly a reflection of their beliefs, their self-image, and the habits they developed,” John says. 

John worked to help his agents augment their beliefs from limiting beliefs to empowering beliefs. 

There’s a saying in the neuropsychology field that says you will never outperform your hidden self-image. 

When you work on your self-esteem and self-worth, when you eliminate your limiting beliefs about what’s possible or not possible for you. 

When you start to recalibrate what you do to match the income or wealth that you want to achieve, then you have the inner game and the outer game aligned. 

So, the person who is making more money than you is not necessarily smarter than you. 

Until you train your brain to think differently and increase your self-worth, you wouldn’t act upon the information that they have in the same way. 

Training your brain

Our brain is a highly organized organism. Self-confidence is a neuro muscle. So is willpower. 

So, what would happen if we thought about some of our neuro muscles as things that we can strengthen or weaken, just like other muscles?

“If we disempower a network in our brain, it weakens. If we reinforce a new powerful network in our brain, like confidence or awareness, then we start a deliberate evolution of ourselves,” John says. 

John’s book, Innercise, is a user’s manual on how to use your brain better. “We have more control over our own brains than we ever thought possible,” John says. 

Too often, though, we take our brains for granted. 

So, we must start with awareness. Be aware of the thoughts you have. Are they empowering or are they destructive? Are they building blocks that will help you achieve your goals?

Then, think about emotions. 

Emotions are nothing more than the effect of what is happening in your subconscious mind. Emotions cause feelings, which can have a powerful enabling or disabling effect. 

After feelings comes behavior … the actions you take. 

John says, “When you look at your bank account and it doesn’t have the money you want, don’t get mad. Get curious.”

How can you shift your thinking? How can you shift your emotions? How can you change your behavior?

Changes on the outside happen because of changes on the inside first. 

For more on how to turbo-charge your amazing brain, listen in to the full episode!

More From The Real Estate Guys™…

The Real Estate Guys™ radio show and podcast provides real estate investing news, education, training, and resources to help real estate investors succeed.


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Finding and Creating Value in a Hot Market

Markets can seem like a mystery. They’re hard to time … and no one wants to sit on the sidelines and miss out on an opportunity. 

Luckily, our guest today has been in the game for quite a while. He has found ways to thrive in ALL kinds of markets … and he is sharing his take with investors like YOU. 

Ken McElroy is real estate partner and advisor to Rich Dad Robert Kiyosaki. He knows how to find value in a hot market … so let’s get started!

In this episode of The Real Estate Guys™ show, hear from:

  • Your hot host, Robert Helms
  • His hot-diggity-dog co-host, Russell Gray
  • Real estate guru and Rich Dad advisor, Ken McElroy

Listen


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Broadcasting since 1997 with over 300 episodes on iTunes!

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Meet Ken McElroy

Our good friend Ken McElroy is an icon in real estate. He started out in property management and decided it would be better for him to own apartments. 

Today, he owns more than 7,000 units. 

Ken has a lot of practical, pragmatic wisdom … and he LOVES helping people grow and be successful.  

That love is reflected in his work as Rich Dad Advisor for real estate to Robert Kiyosaki and in his library of books. You’ve probably read Ken’s classic The ABCs of Real Estate Investing

Well, we’re at an interesting time right now. We’ve been in a really long cycle … and everyone wants to know what is going to happen next … and what to do about it. 

Navigating market changes

“One of the mistakes people make is that they try to time everything,” Ken says. 

There’s nothing wrong with thinking about things and trying to consider what the future will bring, but don’t overanalyze yourself into a corner. 

If you’ve bought correctly, and you’ve made some good money … you shouldn’t be concerned. 

Ken said his team had some properties that they really didn’t want anymore. As you grow your portfolio, you’ll have things doing really well, things doing just fine, and things that are taking up your time. 

As you feel like you are coming to the end of a cycle, it’s a good time to dump any projects that aren’t paying off for you. 

But what about if you’re trying to force equity?

One of the classic ways to force equity is ground up construction. Ken says he is still seeing those opportunities today, but investors should be prepared for market changes. 

As the market changes, you may have to rework your strategy. You take what the market gives you. 

Ken also says not to discount the power of small wins. Small wins add up. Look for opportunities to cut costs without cutting quality. 

This is especially true if you are involved in new construction or you are working with a large amount of units. 

If you can save $10 on 100 units, that’s $1000. Look for the small wins … and if you can, buy in bulk. 

In a hot market, the key is finding opportunities to add value. If you increase value, you increase your profit. 

Keys to success in partnership, investment, and family

Ken and his real estate partner, Ross, have been working together for nearly 20 years. That partnership has been key to his success. 

What makes them so effective as partners?

“We stay out of each other’s way, but we keep each other accountable,” Ken says. 

Ken and Ross have a clear division of responsibility that plays to their strengths. Ross handles tax and legal. Ken handles operations and equity. 

Together, they work on acquisitions. 

Ken says that in your partnerships, it is important to keep each other updated and in the loop. “We periodically sit down and make sure we each know about the moving parts,” Ken says.

Those moving parts include investors and tenants. Does taking care of tenants automatically translate into taking care of your investors?

“We think that that is really where it all starts,” Ken says. “Our tenants and our employees are as important if not more important than our investors.”

Why? Because if tenants are being treated well, you can reward your employees. And if they are happy … they keep doing a great job. 

All good things flow up. The investors benefit from happy employees and happy tenants. 

Ken points out that that same lesson applies to family as well as business. 

“If you haven’t played the cashflow game with your kids, you’re crazy,” Ken says. “My kids were not particularly great at math, but we invested in their education and treated them well.”

Ken says that by the time his kids got into finance and higher math in school, they understood income and expense, asset and liability, what a stock purchase was, and how capital gains work. 

Part of treating your kids well is helping them understand the hard work that goes into purchasing and investment. 

“My sons went to private school, and a lot of the kids were driving fancy cars. I made them save their money and buy their first car. It’s hard, but it’s easier to teach them to make money than to give them money forever,” Ken says. 

For more tips and wisdom from Ken, listen in to the full episode!

More From The Real Estate Guys™…

The Real Estate Guys™ radio show and podcast provides real estate investing news, education, training, and resources to help real estate investors succeed.


Love the show?  Tell the world!  When you promote the show, you help us attract more great guests for your listening pleasure!