Low Vacancy and No Deferred Maintenance with Build to Rent

Vacancy is the enemy of real estate investment. But no fear!

You can invest in a property with zero deferred maintenance and a whole lot of attraction to tenants. 

Smart builders are helping real estate investors dramatically reduce the risk of vacancy and expensive repairs. 

Listen in as we chat with a man who is creating build to rent properties in some of the best rental markets in the United States … and see what opportunities await investors like YOU.  

In this episode of The Real Estate Guys™ show, hear from:

  • Your helpful host, Robert Helms
  • His deferring co-host, Russell Gray
  • From Fourplex Investment Group, Steve Olson

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Discover build to rent

Today we’re going to talk about an interesting niche within real estate. 

More and more, we’re seeing builders who don’t build property to sell to an owner occupant … they’re selling to investors instead. 

It’s called build to rent. 

With millennials fighting student debt and not forming households or buying property as soon in their life, it’s a great time to get into the rental game. 

We’ve dabbled in this niche ourselves … though it wasn’t firmly established at the time. 

We’d catch a builder in a phase of development and say, “What if we came in and bought the rest of your inventory?”

It was a real win-win. The developer no longer had to question which properties would sell … and investors could get inventory that they otherwise wouldn’t. 

The tenants benefitted too. They got to move into these brand new, beautiful properties. 

As the niche has grown, it has only become better. 

Now, you have builders building with the landlord and the tenant in mind … which means you can do some value engineering that maybe you wouldn’t do if you were selling to owner occupants. 

All of this means bringing product at a more competitive price … which means a better ROI. 

Our guest today is Steve Olson of Fourplex Investment Group (FIG). FIG builds brand new fourplexes in a variety of markets … ready for investors to swoop in and swoop up profits. 

Creating a valuable niche

The days of buying a home for less than it costs to build are gone. In many cases, developers, builders, and investors are finding that it’s more economically viable to just build new. 

If you want to be in the investment property business … you’ve got to find somewhere to get inventory … and you have to look at shifts in the marketplace. 

Two major demographic shifts are happening. 

One, baby boomers are looking for something more convenient … a managed community with some amenities to it. 

Two, millennials are more likely to rent than to buy … homeownership is getting more expensive, and many of them have a distaste for it. 

So, people want to live in these build to rent properties … you just have to pick the right markets. 

“More importantly, I think, you need to pick the right sub-markets within those solid markets. You’ve got to get to know the neighborhoods,” Steve says. 

And when you are building to rent, you’ve got to be able to look out at the horizon and be confident that there will be tenants in the area in 18 months … or more … however long it takes to get property standing. 

Steve and the team at FIG build brand new fourplex units … beautiful homes that are attached and have parking. 

They are an upscale rental … built in communities that allow them to offer amenities and services. 

“The idea is that we have to balance two worlds. We have a bunch of different investors but the feeling of a cohesive community. We do this by creating uniform standards through an HOA,” Steve says. 

As far as the tenant knows, they’re in a townhome complex or apartment complex. They have amenities. There is a property manager they report to … the same experience across the board. 

HOAs aren’t always popular … but that’s usually because homeowners are too busy to be bothered to come to meetings and be involved. 

Investors aren’t like that. 

Owners that are investors are very interested in the long-term health and viability of the complex. 

This type of investment is especially suited for someone who thinks a little more long term. The average investor doesn’t come in, buy a fourplex, and flip it to another guy in a year. 

With FIG’s approach, there is a certain amount of value engineering that can take place. 

“We deliver units cheaper than almost anybody I know of, but you have to strike a balance so you aren’t paying for it down the line,” Steve says. 

For example, Steve and his team have started using as a standard luxury vinyl tile floor … it’s meant to take a beating. 

“It looks good, like wood, but you can drag a couch across it. The dog can run around on it, and it’s still going to last a long time,” Steve says. 

But everything else is meaningless if you don’t talk about markets. 

The right markets for fourplex investment

A market is where we find tenants … so Steve and the team at FIG are very conscious of the markets they choose to build in. 

“Strategically, we’re looking for population growth. We’re looking for employment. You can get past a lot of things if you have those two things,” Steve says. 

FIG started in Utah in the Salt Lake City metro. Then, they expanded into markets in the Houston metro and into Boise, Idaho. 

Boise has tons of growth with jobs coming in from the Northwest and other less business-friendly states … and the vacancy is really low across the board. 

The team is also moving into the Phoenix metro area. 

For more information on this investment niche, listen in to the full episode!

More From The Real Estate Guys™…

The Real Estate Guys™ radio show and podcast provides real estate investing news, education, training, and resources to help real estate investors succeed.


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Investing in Houses and Small Multi-Family Properties in Phoenix

One of the most common paths into real estate investing is starting with residential properties … single family and small multi-family. 

To be successful … the secret is picking properties in solid growth markets … and teaming up with a competent and dedicated property manager. 

We’re talking with experts in BOTH investing and property management who work in one of the hottest residential markets in the United States. 

In this episode of The Real Estate Guys™ show, hear from:

  • Your invested host, Robert Helms
  • His multi-faceted co-host, Russell Gray
  • From P. J. Hussey & Associates, Patti Hussey, and Andrew Thruston

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A market with room to run

It seems like it’s harder and harder to find deals … but we’re talking about a market where deals seem to be everywhere … as long as you know where to look. 

Phoenix, Arizona, is a great market for a lot of reasons. 

Phoenix has a great cost of living and lots of things to do. It offers diversity in industries and socioeconomic levels. 

If you look at the data on the best places to raise a family and where rent growth is the strongest, you’ll see cities that are part of the greater Phoenix Metro … like Gilbert, Mesa, and Tempe, Arizona. 

Phoenix is also the distribution hub of the American Southwest … which means a ton of merchandise moves in through its marketplace.

The silver tsunami favors cities like Phoenix that offer retiring baby boomers a warm climate with great medical care. 

If you’re sitting in California and looking for a place to relocate, Phoenix is one of the locations at the top of your mind. 

We’ve been involved in this market for more than 15 years … and it just continues to grow and improve. It continues to be stable … and we continue to see opportunities. 

This is a market with room to run. 

So, what does that mean in terms of specific opportunities for real estate investors?

Perfecting property management in Phoenix

Patti Hussey and Andrew Thruston of P. J. Hussey & Associates have been involved in the Phoenix market for a long time. 

They specialize in a unique part of real estate … property management. They also do construction … everything from rehabs to new builds. 

Their niche is in single family homes as well as small multi-family units of 18, 25, or 50 apartments. 

Patti started out in banking many years ago. But when a friend bought a property and asked her to run it, she thought it was a good idea. 

She found herself in property management … what we consider the most important … and least appreciated … part of real estate as the owner and broker at P. J. Hussey & Associates.

On the other hand, Andrew Thruston grew up in a real estate family … and didn’t want to go into property management. 

“Growing up, I saw how much my mother worked, and I swore it off. But over the course of time, I just saw so many opportunities in the industry to serve other people,” Andrew says. 

By bringing the property management and the construction piece of the investment puzzle under one roof, Patti and Andrew are able to serve investors more wholly. 

Many folks who flip houses are looking to do as little as they can to get the right price and then they move on. 

But when an investor is putting in the work alongside their property management company … you need to be prepared to hold the property for a long time. 

“We try to figure out what are the best improvements that will maximize the rent. That’s our focus,” Patti says. 

In the Phoenix market, some of those common improvements include having laundry in every unit and additional storage options for renters. 

Investors in the Phoenix metro benefit from fair landlord/tenant laws and tenants usually stay at least two years in a property. 

With the migration boom, there are tons of opportunities for growth in the Phoenix metro area. Thousands of apartment units are being built … and thousands more are needed!

But in a competitive market, there are always things to be aware of. Do your due diligence. 

The power of the property manager

The client base at P. J. Hussey & Associates has changed over time … just as Phoenix has changed and grown too. 

For example, in the last several years, positive exchange rates led to a surge of Canadian investors. 

They also work with everyone from large purchasers down to individuals looking to purchase an initial investment property. 

They have also worked with a variety of property sizes and qualities … from D to A … and cover a huge geographic area surrounding Phoenix. 

“One of the things that we have done to be able to manage an area of that size effectively is departmentalize all of our services. This allows experts in each field to focus on what they do best regardless of location,” Andrew says. 

P.J. Hussey & Associates also has technicians and maintenance staff in house instead of contracting out to third parties … helping them to respond quickly when needs arise.

“Without happy tenants paying the rent, we don’t have happy owners. So, we really focus on tenant service and responding promptly,” Andrew says. 

And that’s the hardest part of property management … keeping tenants happy. As an investor, you want to ensure your property manager is treating folks with respect. 

Remember … property managers are the boots on the ground team. They have valuable knowledge to share … so take advantage! 

More From The Real Estate Guys™…

The Real Estate Guys™ radio show and podcast provides real estate investing news, education, training, and resources to help real estate investors succeed.


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Phoenix Metro Market Report

Phoenix Metro Market Report

 

The secret is out … Phoenix is a diamond in the desert … and a fine place for real estate!

 

In the past, Phoenix has been known for construction and real estate growth … but now it’s adding tech, finance, and health services to its economic mix. 

The result is a BOOMING population and a surge of major corporations calling the Phoenix metro area home. 

Phoenix is home to the 5th largest population in the U.S. … and is on track to move up the list. 

All that growth means real estate demand as employees relocate from Silicon Valley … and that means great opportunities for investors. 

In this special report, discover:

✓ The most telling statistics and projections for growth in the Phoenix metro

✓ Why the Phoenix metro is a hotspot for business

✓ Plans for future infrastructure in the metro area

✓ Why Phoenix is great for real estate

✓ And more!

Find out if Phoenix is right for YOUR next real estate investment!

Simply fill out the form below to access the Phoenix Metro Market Report …

 


Podcast: Investing in Houses and Small Multi-Family Properties in Phoenix

Getting started in real estate investing usually begins with residential properties … single family and small multi-family. One of the secrets of success is to pick properties in solid growth markets. Another is to team up with a competent and dedicated property manager.

In this episode, we visit with experts in both investing and property management in one of the hottest residential markets in the United States.

So listen in and learn about small to mid-level residential property investing in a strong and growing market.


More From The Real Estate Guys™…

The Real Estate Guys™ radio show and podcast provides real estate investing news, education, training, and resources to help real estate investors succeed.


Love the show?  Tell the world!  When you promote the show, you help us attract more great guests for your listening pleasure!

Phoenix Market Report

Phoenix Market Report

 

With housing demand outpacing supply … real estate investing can be fun in “The Valley of the Sun!”

The population in Phoenix is BOOMING … thanks to high numbers of good-paying jobs and corporate expansions and relocations.

Business and employees are fleeing high cost markets like Silicon Valley and finding affordable opportunities in “The Valley of the Sun.”

And as they move, housing demand is outpacing supply … which means BIG opportunities for investors.

The boots-on-the-ground team at P. J. Hussey has been helping investors like YOU find financial success in Phoenix for over 30 years.

And now … that same team of experts is sharing its insights into this growing market with you.

In this special report, discover:

✓ How low supply and high demand is driving the Phoenix housing market

✓ The ways investors can help keep the market in balance

✓ Investment opportunities in the Phoenix metro area

✓ And more!

Find out if Phoenix is the right market for your next investment!

Simply fill out the form below to access the “Phoenix Market Report

 


Halloween Horror Stories 2019

Another year … another Halloween … another classic collection of creepy catastrophes from our listeners. 

The stories you are about to hear are all true … terrible, but true!

And while these investors paid the price, YOU don’t have to … if you learn from their experiences. 

Tune in for terrifying tales of toil, trouble, and real estate!

In this episode of The Real Estate Guys™ show, hear from:

  • Your spooky host, Robert Helms
  • His cooky co-host, Russell Gray 

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Halloween horror stories … and important lessons learned

Welcome to another bone-breaking edition of Halloween horror stories! 

Alarming anecdotes and deals that went wickedly wrong can contribute compelling lessons for real estate investors. 

It’s our annual edition of Halloween Horror Stories!

Real estate is a messy business … but this episode isn’t designed to scare people off. Instead, it’s a way for us to share tribal knowledge. 

Somebody paid full price for these lessons … so you don’t have to. 

The never-ending cosmetic refresh

Curtis Drake and Ryan Pedit acquired a property in a market that they were previously in. It was light rehab … and they wanted to do the cosmetic piece. 

They met with their on-the-ground property management company and went over the timeline and expectations for the updates. They closed on the property … and took off. 

But the whole project went sideways with no revenue income. 

What they learned was that they were doing things that were outside of their management’s wheelhouse. That team typically just managed property … they didn’t handle cosmetic overhauls. 

Many property managers have a bevy of contractors in their network. So, when you say you want to do some light rehab, they think, “Yeah, we can do that.”

But rehab isn’t the same as upkeep. 

Curtis and Ryan also share the importance of having a written agreement with dates and times established. Their handshake agreement left them without any leverage to fall back on. 

Should have built from scratch

Loe Hornbuckle has been on the show before. He is a super syndicator … but even he has a horror story to share. 

Loe did a project where he bought an existing assisted living facility. There was a lot of due diligence involved … but even then, some things slip through. 

Turns out the property had an illegal fire suppression system that was not caught by any of the previous inspections. 

Instead, it was caught when they filed for a permit to expand the property footprint into the garage. 

Loe began working with the city to resolve the issue. It took six weeks for the city to articulate why the system hadn’t been caught and what the next steps needed to be.

Turns out the city allows certain fire suppression systems in single-family homes and others for businesses. When the property applied for a permit, the city thought it was an SFH. 

But the property actually had an assisted living component … and with a certain number of residents, a different class of fire suppression systems is required. 

So, Loe and his team had to rip out the old system and install a new one … about $15,000 worth of unexpected cost … and they lost 15 to 16 weeks of time. 

Lessons learned … there may be more to your due diligence than you think. Really focus and take account of the physical pieces of the building.  

Just because something has been checked off … it doesn’t mean it’s correct. 

Another lesson Loe walked away with is that there is power in building from the ground up. 

When you purchase an existing property, there are things you will need to tear out and replace. Sometimes, you might as well start from scratch. 

Tragedy turns into lawsuit 

Our good friend and wonderful attorney Kevin Day shares one of his own client’s horror stories.

This particular client had an apartment building. One of the tenants had a boyfriend who was home babysitting her son, left food on the stove … and went to sleep. 

A fire started, and only the boyfriend was able to get out. The family went after the apartment owner in a lawsuit. 

It ended in a settlement with insurance, but there are lessons to be learned. 

Kevin says the big lessons are to separate targets. As you do your business and estate planning … remember that privacy is important. 

The lower profile you have … if they don’t know you have five other rental properties … the less of a target you are.  

Fully occupied … or not

Patti Hussey and Andrew Thruston from PJ Hussey … a property and construction management team in Phoenix, Arizona … have their own Halloween horror story to share. 

The team was taking on a 28-unit apartment complex in the northeast portion of Phoenix. 

One thing they noticed was that all of the tenants’ leases were month to month. 

It was a hundred percent occupied with rents through the roof … but the day the deal closed, they lost 10 tenants. 

The previous owner was calling tenants and telling them that they were free to move into the next property. The strategy was to build up residency in these multi-family apartments, sell them … and then move tenants to the next property. 

Everything was to give the allusion of high residency. 

The PJ Hussey team jumped in and worked to fill apartments with appropriate leases … but it was challenging. 

The big lesson the team took away is to really be careful how you do your vetting. Talk to the tenants and ask them how long they have been there. 

If things look suspicious … trust your gut. 

For more Halloween Horror stories … and lessons learned … listen to our full episode!

More From The Real Estate Guys™…

The Real Estate Guys™ radio show and podcast provides real estate investing news, education, training, and resources to help real estate investors succeed.


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Ask The Guys – Recession Preparation, Note Investing, Gold Strategies

You’ve got questions. We’ve got answers. 

That’s right. It’s time for another segment of Ask The Guys … when we talk about trends, challenges, and investment opportunities. 

This time we’re tackling listener questions about investing in the face of a potential recession, the pros and cons of private note investing, whether it makes sense to leverage gold to invest in real estate … and more!

Remember … we aren’t tax advisors or legal professionals. 

We give ideas and information … NOT advice. 

 In this episode of The Real Estate Guys™ show, hear from:

  • Your knowing host, Robert Helms
  • His crowing co-host, Russell Gray 

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Preparing for a recession

James from Phoenix, Arizona, just moved to the area and is interested in purchasing a single-family rental property.

He wants to know what zip codes we feel offer the best opportunities for a solid cash flow, long-term equity investment.

He also wants to hear our thoughts on how we think a possible recession will affect the Phoenix housing market.

First off, we don’t get into the specificity of zip codes in any market. BUT we do know a great provider in Phoenix that absolutely has the answer.

It’s always better to find someone with boots on the ground knowledge to learn more about a marketplace. So, that’s our advice there. Find a good team member … and work with them.

But when it comes to recession … that’s something we can definitely talk about.

As a country, we recently had a tax code change. One of the biggest changes was that state and local taxes are no longer deductible on your federal income tax.

People who lived in high tax states like California are suddenly realizing what a big difference that deduction made … and they are moving to greener pastures.

Phoenix is a major metro that offers a lot of the quality of life amenities people want … and its close proximity to California makes it a hot destination for those fleeing the state’s high prices.

For investors, the key is to find properties with what we like to call “recession resistant pricing.”

If things go well, the value of the property moves up … but those rents are still in demand even when things in the economy aren’t doing as well.

So, your mission ought to be to get with a great local provider and work together to find properties that hit in this sweet spot.

The good news is that Phoenix is a market where we saw pretty good stability in the last downturn.

A look at note investing

Larry from Folsom, California, wants to know what we think about the notes business … and what we think about the notes business as a real estate business.

Some people like to invest in the property. Some people like to invest in the financing.

The note business means that you are writing mortgages, carrying back mortgages, placing private notes, or buying second-hand notes that are loans.

You get the note … and you get the interest … and you have the collateral against the property.

There are two primary reasons people invest in notes.

Some people invest in notes because they want the yield … they want the interest rate, which often can be higher than traditional mortgages.

Other people invest in notes or make hard money loans because what they really want is the property.

They make a loan to someone who is in need … if it pays off, great. If it doesn’t, they get the property.

So, the note business is an interesting business. It can be appealing because you are able to derive income without the hassle of landlording or the risk of the property going down in value.

But that doesn’t mean note investing is without capital risk. It all depends on whether you want to sell the note or not after you buy it.

Where the real money gets made in notes is when you’re trading in notes and you’re using distressed property.

You might go in and lend to somebody who may not be a prime borrower in an ideal situation … so they’re going to pay a premium.

That means you are going to get a little bit of extra interest … and maybe a little bit of extra protective equity.

You can also take things a step further and purchase loans from people who own them already and have decided for whatever reason they don’t want them.

So, you would offer them a discount to the face value of the note.

Now, you’ll be getting paid back more than you lend plus more!

And that discount is added to the interest that a person’s going to pay. That can bring your yield up quite a bit.

Another approach is to buy non-performing notes in the hopes that you can rehab them and get the person paying again OR that you’ll be successful in foreclosing on the collateral.

These types of notes can sometimes be bought for pennies on the dollar.

The key takeaway here is that there are a lot of different ways to get involved in the note side of the business for people who aren’t as interested in dealing with the real estate and tenant side of things.

You don’t have the landlord responsibilities … you do have the debt collection responsibilities.

Overall, we like the note business … but we don’t like the note business as a real estate business.

Now, this is just because of our personal investment philosophies. We don’t want to make a bunch of money because someone else had to be foreclosed on.

For us, it’s too messy and can be ugly. But if you have a more combative personality … it might work for you.

Leveraging against gold

Quentin from Mahomet, Illinois, is seeing the value of the dollar go down … and wondering why an investor shouldn’t just buy gold to use as collateral and leverage against it.

Quentin feels that if the dollar tanks, then your collateral … the price of gold … goes up all while your real estate cash flow asset makes money.

The question is … are there downsides to this approach?

Leveraging against gold has been on our mind for a long, long time.

It has only been in the last 50 years or so that gold hasn’t been money … there’s a good possibility it’s going to come back and eventually be money again.

Central banks are loading up on it. So, we don’t think it’s a bad idea to take some of your liquid reserves and put them into gold.

Gold shouldn’t be considered as an investment. Gold is a place to store wealth … just like cash.

But gold protects you from cash failing and has a longer track record of success.

Borrowing against gold is just like borrowing against any other asset. The equation always just comes down to being able to provide the cash flow to service all the debt involved.

If you lose control of cash flow … everything leveraged unravels.

Still, if you’ve done the math … and you feel comfortable … it’s not a bad way of thinking.

More Ask The Guys

Listen to the full episode for more questions and answers.

Have a real estate investing question? Let us know! Your question could be featured in our next Ask The Guys episode.

More From The Real Estate Guys™…

The Real Estate Guys™ radio show and podcast provides real estate investing news, education, training, and resources to help real estate investors succeed.


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Phoenix

Phoenix

 

In this desert paradise … demand for rentals is heating up!

 

In the heart of the Sonoran Desert sits the “Valley of the Sun” … and this valley is golden for so many reasons. 

Phoenix consistently ranks as one of the most affordable areas of the United States …

So naturally rents have outpaced national growth since 2016

In 2018, rent growth in the greater Phoenix area was more than double the national average … but overall rent prices remained significantly lower than the rest of the country. 

The 2017 tax law changes had far-reaching impacts for Phoenix and the other Sun Belt  states. 

People living in high-tax states on the East and West Coasts used to mitigate tax costs by deducting state and local taxes from their federal income tax. 

With that option removed, those same people are moving to low-tax jurisdictions like Phoenix instead. 

The resulting steady population growth has made Phoenix one of the most popular markets for multifamily investments. 

Demand for rentals is strong and supply is low … so there’s nowhere to go but up!

And since the ‘08 market crash, Phoenix demand and pricing has been doing just that … steadily going up and up. 

Industrial space in the metro area fills up fast, rents are rising in the office sector, vacancy numbers are healthy, and the retail market is BOOMING. 

In 2018, major retailers Costco, Lowe’s, Sprouts, TJ Maxx, and Nordstrom Rack announced plans to build new stores in the metro area. 

The following year, Phoenix saw employment gains at nearly five times the national rate.  Major industries in the area include finance, biomedical, and software development. 

The western part of the valley is a popular location for warehouse and distribution space. Major distribution centers for Dick’s Sporting Goods, SubZero, and REI, Inc. operate from the region. 

The surge in population since 2017 has jumpstarted the revitalization of downtown Phoenix, with revamped buildings housing expansions of University of Arizona and Arizona State University.

When it comes to recreation and entertainment, Phoenix has something for everyone … professional sports teams, national parks, and all-around wonderful weather.

Explore the resources below to discover what opportunities await in this one-of-a-kind desert paradise …

Radio Shows

Reports & Articles

Market Field Trips & Property Tours

  • Coming Soon!

Boots-on-the-Ground Teams

Clues in The News

P. J. Hussey & Associates, Inc. – Andrew Thruston

P. J. Hussey & Associates, Inc. – Andrew Thruston

 

Your go-to Phoenix metro resource!

 

The savvy real estate investor knows … there’s nothing more important than the team you have on the ground. 

When you’re looking for experts in the Phoenix area … look no further than P. J. Hussey & Associates!

This team is a TURNKEY resource for

  • Strong Property Management
  • Full-Service Real Estate Brokerage Team
  • Access to Non-MLS inventory of Single & Multi-Family Properties
  • In-House Construction Crew

For more than 30 years, P. J. Hussey & Associates has put customers first … creating a better real estate environment for buyers and sellers alike. 

“I have been working with Patti and Andrew at P. J. Hussey & Associates since 2011. They have helped my company reposition several challenging multi-family and single family properties in the Phoenix and Glendale, Arizona, areas over the last 8 years … and they have terrific property management and construction teams.”

– Sepehr Bekam, The Real Estate Guys Listener

Partner with a team that works WITH you to achieve your goals. 

Simply fill out the form below and a representative from P. J. Hussey & Associates, Inc. will reach out to discuss all the possibilities!

Apartment Market Forecast 2018

An essential part of being a real estate investor is finding the perfect combination of market and product type. But markets, product types, and even financing are CONSTANTLY shifting.

How can you read the tea leaves and see what’s in store?

Today, we offer some help in the form of Brad Sumrok. Brad has been investing for 16 years. These days, he also spends a significant amount of time teaching investors how to get into the multi-family space.

In this episode, we discuss choice gems from Brad’s annual Apartment Market Forecast. We’ll also look at what makes a good market and how YOU can get started … or move upwards … in multi-family investing.

In this episode of The Real Estate Guys™ show you’ll hear from:

  • Your princely host, Robert Helms
  • His jester of a co-host, Russell Gray
  • The apartment king, Brad Sumrok

Listen



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Three factors of the perfect market

Let’s begin with some background.

Sixteen years ago, Brad made his first real estate investment. He didn’t start out with single-family homes … No, Brad’s first investment was a 32-unit apartment building.

Today, Brad teaches beginning and potential investors how they too can make a mark in the multi-family space with his popular Rat Race 2 Retirement courses.

Last year, his students purchased 37 apartment buildings in 14 different markets!

Along with his results-producing educational program, Brad produces a yearly Apartment Market Forecast … a data-driven report that looks at which markets in the U.S. are hot for apartment investors … and which are not.

The forecast can be divided into two main parts … old markets that still hold water, and new markets that hold opportunity for multi-family investors.

Brad gave us the run-down of his most important factors for investors.

“When I look at investing, I look at three things,” he says. “The deal, the market, and the management team.”

We asked him to dive into what makes a good market … and why.

Brad said he does tend to like big primary markets in general because of their diverse economies. But he avoids some large markets like Los Angeles, San Francisco, Seattle, and Boston because of laws that are unfavorable to landlords.

For Brad, landlord-friendly laws and strong economies are two major keys to an ideal market.

Brad says investors can find good deals in the suburbs within an hour of many major markets. While city centers may be too hot right now, surrounding areas have a bit less competition.

Besides landlord-friendly laws, Brad says there are two other major factors investors need to consider … asset appreciation and rent growth.

Together, these factors can help investors choose the perfect market.

Some markets, like Cleveland, Kansas City, and Detroit, have higher than average cap rates but negative population and job growth.

Investors want to look for a market that boasts positive scores in all three areas. Some of Brad’s top picks for asset appreciation, rent growth, and landlord friendliness are Dallas, Tampa, Jacksonville, Orlando, and Phoenix.

Many investors worry that even in excellent markets, competition has heated up too much and they’ve missed the party.

To that, Brad says, “If you invest in your education and surround yourself with a good team, the odds are in your favor to make profitable investments.”

Investors need to understand that all ships rise … and sink … with the tide.

In good times, rents and occupancy will be high. And in bad times, apartments are a safe haven because there is always a need for housing.

Choosing and financing properties

What kind of properties does Brad advise his students to invest in?

The answer is simple … B- and C-class assets.

The reason? In central urban cores, there is too much supply and not enough demand, resulting in high vacancies and low yields.

Outside the city core, investors can still buy for less than they can build. And if you choose your market smartly, job and population growth will guarantee a demand for affordable housing.

Brad says he generally advises investors to plan to hold on to a property for at least five years.

And in terms of loans, he notes it’s essential to have predictability in financing. He works with students to help them obtain 10-12 year fixed-rate loans with an 80 percent loan to value.

It can be hard to find that type of financing in smaller markets and for smaller properties.

But it gets easier, says Brad, when investors realize they don’t need to fork up all the money by themselves.

That’s where syndication comes in.

To earn more and work less, turn to syndication

Without syndication, many investors run out of money.

Syndication not only allows investors to do bigger deals … it also offers economies of scale.

Larger properties with at least 60 units allow investors to hire a management company with the right level of cost to benefit.

At that size, management costs usually end up at about 5 percent of income, and possibly less if you have more units.

Plus, you get more data, more support, and more resources … for a smaller percentage of your revenue.

It’s part of what Brad calls “the magic of apartments.” Management costs for single-family homes, by comparison, usually run about 8-10 percent of your gross income.

Why not a 40-unit apartment? Forty units is enough to pay for a full-time person … without fully utilizing their time or efforts. But 60 is just about perfect.

Another benefit of buying big is that you DON’T have to do everything yourself. When you do a syndicated deal with other investors, your main responsibilities shift from the nitty-gritty details to regular communication with your management company about big-picture trends and issues.

The premise of multi-family investing is really the same as single-family … but financing, managing, tenant-landlord laws, inspections, and other factors are a bit different.

All that is learnable, however. To get educated, start by checking out Brad’s webinar. He’ll discuss why apartment investing is great for building passive streams of income, how YOU can get started, and what his top market picks are for 2018.

Investors evolve with education

In Brad’s own words, “Anyone can do it.” He told us there will always be competition, but even in today’s economy, there are still so many markets that make sense.

“Investors just have to step up to the plate and take a swing,” Brad says.

Just as you evolve as an investor, so do markets evolve … slowly, over time. Sometimes the shift happens so slowly … or so suddenly … that investors don’t see it coming.

That’s why folks like Brad are so important. He knows the apartment market space incredibly well, stays up to date … and is always willing to share his knowledge with other investors.

And although not every investor takes the same path to wealth that Brad did, there’s something EVERY investor can learn from Brad’s recommendations and suggestions for what makes a good market and a high-return investment.

As real estate investors, we have to take educating ourselves seriously. Whether that starts with a podcast, article, webinar, in-person event, or a training seminar like Brad’s, education is the one thing that can help YOU become an effective, efficient investor.


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The Real Estate Guys™ radio show and podcast provides real estate investing news, education, training and resources to help real estate investors succeed.

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