Market Spotlight – Three Metros Attracting Attention Now

As major markets grow and mature, residents and businesses start to feel the financial pinch … and follow their wallets to greener pastures.

Savvy investors recognize trending, emerging markets and migrate there in search of value.

It’s all about monitoring where people are moving … and moving faster.

Listen in as we visit with a multi-market investor to find out why and where he is looking for opportunities.

In this episode of The Real Estate Guys™ show you’ll hear from:

  • Your moving-up host, Robert Helms
  • His moving-over co-host, Russell Gray
  • Fourplex Investment Group consultant, Steve Olson

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Metros on the move

One of the most crucial tasks for a real estate investor is finding a market that matches their real estate philosophy.

As an investor, you must think about the personality and culture of your portfolio … then find a location that offers opportunities for growth and cash flow.

On your own, you can do high-level research on rent prices, population growth, job creation, and infrastructure … but you need a team on the ground to succeed.

A local team is in touch with the minute details of a market. They can point you to the specific areas of a metro that are best for your investment.

We rely on people on the ground to help us understand what markets our listeners should have on their radars. Steve Olson is one of those people.

As a consultant for Fourplex Investment Group, Steve oversees several up-and-coming markets … and he is here to introduce us to three metros attracting attention now.

Salt Lake City, Utah

There are a lot of exciting things happening in this rocky mountain metro.

The greater Salt Lake City area encompasses a lot of cities … each with unique investment opportunities and cultures.

This long, skinny metro follows the mountains of the Wasatch front … and houses a little over 2 million people.

A high birth rate paired with large numbers of people migrating from other states is a testament to the metro’s family-friendly and business-friendly culture.

With mountains on both sides, the area is a hot spot for skiing and other winter sports. In the summer, hiking and biking are popular attractions.

From a real estate perspective, Salt Lake has been a stable market for some time now … but it’s growing faster and faster.

Two key areas that draw investment attention are Silicon Slopes and the Northwest Quadrant.

Silicon Slopes is home to towns like Lehi, American Fork, and Draper. The nickname refers to the large number of tech companies that have set up shop there.

Organizations like Adobe, Ancestry.com, and even the National Security Agency (NSA) have built major hubs in the area.

With a rapid influx of new residents, there have been some growing pains for the tech towns … but infrastructure is catching up and new construction is BOOMING.

The Northwest Quadrant is what Steve calls “an interesting opportunity.” Being surrounded by mountains leaves only so much space for new growth.

“For many years, you would just consider it a barren wasteland,” Steve says, “but now it is the only direction to go.”

The Northwest Quadrant is near the Great Salt Lake and the Salt Lake City International Airport.

“If you want land in any kind of quantity that’s affordable, that’s the direction you have to go,” Steve says.

Businesses recognize this and are embracing the blank slate. Amazon recently built a new shipping facility in the area, and so did UPS.

Thousands of new jobs mean new residents … and those residents are looking for affordable places to live.

The two main cities in the Northwest Quadrant are West Valley City and Magna.

In the past 15 years, only ONE new apartment complex has been built in those cities … and it is operating at 97 percent occupancy.

Steve says the location has lots of potential. Tenants can enjoy new, clean, affordable places to live and get to downtown Salt Lake City in 15 minutes.

“You’re going to look at that area in 5 to 10 years and not even recognize it,” Steve says.

Houston, Texas

Houston, Texas, is a go-to market for many investors … but a recently completed toll road is opening new parts of the area for investment opportunity.

After Hurricane Harvey, the fate of the Houston metro housing market was uncertain. But just four weeks after the storm, home sales had rebounded and seen the greatest rental activity of all time.

 

More and more growth is flowing into the northwest part of the Houston metro. For many tenants, Cypress, Texas, is the destination.

This suburb has become one of Houston’s largest communities and recently ranked 50th in the top 100 highest-income urban areas in the country.

The oil and gas industry have a major presence in the area, as well as the healthcare, aviation, and distribution sectors.

With a diverse, expanding economy, Cypress is on track for significant job and population growth … a great sign for real estate!

Boise, Idaho

You don’t normally hear a ton about this market because it isn’t a giant metro. As of 2018, about 700,000 people call Boise, Idaho, home.

But Steve says if you dig into the stats, you’ll feel very confident in its potential. People who are tired of metros like Portland and Seattle are going to Boise.

“Boise is more business friendly, but you’re still in the Pacific Northwest,” Steve says.

Quality of life in the area is marked by access to plenty of outdoor activities like biking, rock climbing, water sports, and skiing.

The metro is notable for its population and job growth … triple the national average … and is landlord-friendly. And who could forget the low taxes?

New residents are moving into suburbs like Nampa and Meridian and targeting new construction.

Find your niche and your market

No matter where you invest, there are many ways to put your money to work for you … and these markets are no exception.

The approach Steve takes with Fourplex Investment Group is a particularly unique niche.

By building brand-new apartment buildings on empty land, Steve and his team can meet rising space needs and offer great incentives and returns for investors.

That means instead of buying the 40-year-old fourplex down the street, you can buy four units in a 100-unit, brand-new apartment complex.

And you’re not at the mercy of apartment or commercial financing!

Whatever your investment approach and chosen market, remember that it is all about finding an opportunity that matches YOUR philosophy and works for YOU.


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Salt Lake City

Salt Lake City

 

The Beehive State is BOOMING. Get in on a record-breaking growth cycle and reap high returns in this stable market.

 

When pioneers first settled in the Salt Lake Valley they were greeted by a wide expanse of empty desert … but today, the Beehive State is BOOMING in every way.

Utah has claimed the title of fastest-growing population in the country from 2010 through 2018 and has steadily high birth rates.

The state has also consistently had the fastest growing labor force of any state since January 2010. Rapid business growth in the corridor south of the Great Salt Lake has brought thousands of workers to the state.

More workers mean more consumer spending … and more need for real estate.

The potential for long-term, reliable tenants is high. Utah’s workforce is more educated on average than the rest of the United States.

Salt Lake City is a Rocky Mountain hub for travel, entertainment, and business.

A $3.6 billion first phase of construction on a new Salt Lake City International Airport opens in late 2020. When construction is completed, the airport will be an updated and enlarged transportation hub with state-of-the-art facilities.

From Salt Lake City, individuals have easy access to Utah’s 14 world class ski resorts and five national parks.

Music lovers can enjoy Broadway shows at the Eccles Theater or visit Abravanel Hall, the home of the Utah Symphony. Sports fans can catch a Utah Jazz game at Vivint Smart Home Arena.

Shoppers find retail escape by visiting the hundreds of storefronts that make up City Creek Center and The Gateway.

With generous tax incentives, many major corporations call the Salt Lake Valley home … and more are moving in every day.

Salt Lake City’s financial district hosts Wells Fargo Bank, American Express, Goldman Sachs and Co., and Fidelity Brokerage Services.

The Silicon Slopes tech movement is expanding, with global tech companies like Adobe, EMC, Micron, Intel, Facebook, and Microsoft operating from Salt Lake City headquarters.

With Amazon and UPS moving thousands of workers to the Salt Lake area, housing is in demand … and that demand is growing every day.

Take advantage of record-breaking growth and reap in Rocky Mountain-sized returns.

Discover whether Salt Lake City, Utah is right for your next real estate investment. Get started with our selection of helpful resources …

Radio Shows

Reports and Articles

Market Field Trips & Property Tours

  • Coming Soon!

Boots-on-the-Ground Teams

Clues in The News

Magna, UT Market Report

Magna, UT Market Report

 

Find the next big boom town in the Beehive state. Make your mark in Magna, Utah!

Utah is a market defined by consistent and rapid growth … the population is exploding and jobs are popping up at a record-breaking pace.

New tenants are flooding the towns in the valleys south of the Great Salt Lake … and Magna, Utah, is particularly magnetic.

Magna is tucked right in the middle of a growing industrial space. It’s down the road from the expanding Salt Lake City International Airport, new UPS and Amazon centers, and all the amenities of Salt Lake City.

Plus, take advantage of new tax breaks for real estate investors by investing in this SLC suburb … Magna is one of Utah’s Opportunity Zones.

In this special report, the team at Fourplex Investment Group shares the most relevant data on the Magna market. Find out:

  • Growth trends and predictions for the Salt Lake City area
  • Future building projects and investment opportunities
  • Stats on economic and business expansion
  • And more!

Discover whether Magna is the market for you! Get started by filling out the form below to access the Magna Market Report.