Finding Great Properties in Growing Markets

Real estate investing can seem complicated … but it’s really very simple. 

Successful real estate investors buy great properties in growing markets. It IS simple. But it’s not always easy. 

We’re talking to a real estate investor with experience in evolution. He’ll share how he finds properties that make sense in markets that are poised for growth and resilience. 

And … he’ll give a few tips for how YOU can evolve as market conditions shift. 

In this episode of The Real Estate Guys™ show, hear from:

  • Your resilient host, Robert Helms
  • His shifting co-host, Russell Gray
  • President and Co-Founder of Southern Impression Homes, Chris Funk

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Getting creative in a good market

It’s fun renting real estate … especially if you can make a return. 

We love real estate. We really do. But every market is not the same. It’s important that you pick your markets well … now more than ever. 

People who look at what’s happening in the economic world at the macro level look at real estate as an asset class … but it is so much more. 

Every market is different … every property is different … every property niche is different. And the ownership, motivation, and structure of each deal is different. 

Real estate deals are unique as a fingerprint … and there’s always going to be an opportunity. 

Today we are talking about a market that we have spent a lot of time in and that we know pretty well. But we haven’t talked about it in a while … Atlanta. 

The other thing we’re going to talk about today is buying new. 

It’s rare that a new property can give you the same financial performance as buying used for a variety of reasons … not the least of which is that to develop a property takes the money for the land AND money for materials and labor. 

But there are rare opportunities when you can find a brand new property that actually performs. 

We’ve currently got a real estate guy in the White House … and whether you like him or not, he knows that there is a lot of expense in development … and much of that is regulatory. 

Recently, he signed an Executive Order to reduce the cost of regulation in building … and the National Association of Home Builders loved it. 

That’s because the cost of building a single-family home for them is 25% regulation. Wow. 

So, with regulation taking less of a cut … there are some things happening. 

Why not buy new?

Our guest today is a creative entrepreneur who is building new builds in a couple of great markets. 

Chris Funk is the president and co-founder of Southern Impression Homes. We last met him in his office in Jacksonville, Florida, where he has an amazing property management team. 

In addition to many Florida markets, Chris and his team are making great inroads in a couple of new markets. 

“We are in Southwest Atlanta at the moment,” Chris says. “We’ve been there for six years, and our model has turned fully to build-to-rent.”

Chris and his team started looking at build costs from a brand-new construction standpoint. They found that if they were self-developing properties without a developer markup … they could still provide inventory at a discount. 

New construction has a lot of benefits … like decreased insurance costs and lower maintenance costs. 

For Chris, the answer quickly became clear. 

“You can have a house that was built in 1950, or you can get the same yield for a house that built in 2018 or 2019,” Chris says. 

A new build also offers a consistency of cash flow. 

“The sad thing for us is that after our investors close on a home and we put a tenant in, we don’t hear from them again. The check just comes every month,” Chris says. 

Many of the tenants stay for long periods of time because they are happy to be raising families in new construction. 

Another reason for low turnover is that Chris and his team can spec out the houses exactly how they want them. And they can buy great materials at a bulk price because of the volume. 

“We got the best price on granite, so everything has granite,” Chris says. 

Another great aspect of new builds is that if investors want to sell the home down the line, it already has the specs they need to sell competitively on the market. 

All about Atlanta

Chris and his team are operating in a lot of different markets … but there are lots of reasons to love Atlanta. 

“It’s a market that just can’t be ignored,” Chris says. 

Atlanta is the fourth-largest, fastest-growing market in the United States. Many Fortune 500 companies have bases there, and the population growth is tremendous. 

The market in Atlanta is also very consistent in its growth and rates. 

Currently, job growth is outpacing population … which means more people are coming to Atlanta. 

But the market isn’t a one-trick pony. There is a lot of diversity in the area. For instance … Atlanta just surpassed Hollywood in movie production dollars. 

Chris says that the rents are great in Atlanta. With population growth the way it is … people need more housing. 

And they might as well buy new. 

To learn more about Atlanta and Southern Impression Homes … listen in to our full episode!

More From The Real Estate Guys™…

The Real Estate Guys™ radio show and podcast provides real estate investing news, education, training, and resources to help real estate investors succeed.


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Market Spotlight – Jacksonville, Florida

It’s the first week of our market spotlight series … and we’re starting with a city that has been on our radar for a while … Jacksonville, Florida!

There’s a lot to like about this Northeast Florida city. To start, it’s the fourth largest economy in Florida and has the largest population in the state … which means HUGE opportunities for real estate investors.

Listen in as we visit with some of our favorite boots-on-the-ground experts and explore all Jacksonville has to offer.

In this episode of The Real Estate Guys™ show you’ll hear from:

  • Your sunshine-loving host, Robert Helms
  • His sunny-side-over co-host, Russell Gray
  • President and co-founder of Southern Impression Homes, Chris Funk
  • General manager of Southern Impression Homes, Chandler Janger

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Broadcasting since 1997 with over 300 episodes on iTunes!

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Why Jacksonville?

There are so many places for you to invest in real estate. So, for the next few weeks we are highlighting some of the markets we find interesting this year.

Jacksonville, Florida, is a place  we have been looking at for a long time because there are SO MANY reasons to like it.

Jacksonville has the largest population in Florida and the fourth largest economy. And did we mention it’s a no-income-tax state?

Florida is the No. 1 location that baby boomers choose to retire in, but the year-round sun attracts younger tenants too. Variety and diversity is the name of the game.

Whether you’re a single-family-home investor or are interested in multifamily properties or even vacation ownership, Jacksonville is full of possibilities.

Opportunities for high returns in new construction

Our guest today is Chris Funk of Southern Impression Homes. Chris started out in the dry-cleaning business … and then the ’08 crash happened.

Like many business owners, Chris lost about 20 percent of his revenue. He needed to find a new source of cashflow. What he found was real estate.

Ultimately, Chris bought up about 25 homes. He bought them cheap, renovated them, and rented them out. The cash came in … and Chris was hooked.

He expanded his portfolio and soon went from buying 50 houses a year to buying 50 houses a month!

The biggest challenge for Chris was finding good property management, so he decided to do it himself.

Before he knew it, Chris was running a large property management company and expanding from renovations to land purchasing and new construction in Jacksonville.

Chris says that renovating older homes is still his bread and butter, but he realized there are great opportunities for profits from new construction.

New homes come with limited maintenance costs, and when you build from the ground up, you have 100 percent control over every aspect of the build.

New construction is often more attractive to tenants … much of the growing labor force in Jacksonville has chosen to settle in new construction.

And more interested potential tenants means properties are more attractive to investors like you.

It’s this aspect of business that makes Chris’ approach to the market unique. Instead of focusing on selling to individual owner-occupants, Chris tries to sell most of his inventory to investors.

“Investors have been our lifeblood ever since we started in our real estate business,” Chris says. “We’re investors ourselves, and we built our property management company as a company that is built by investors for investors.”

Chris says he doesn’t want to just sell a house and go away. He wants to become part of the investor’s team on the ground and manage their assets … all of them!

It’s a long-term opportunity instead of a one-time sell. And investors who work with Chris do more business, more often.

Investment opportunity in Jacksonville isn’t confined to single-family homes. Chris knows this and builds new duplexes, triplexes, and fourplexes as well.

Like many other markets, the cash-on-cash yield for a multifamily property is higher than that for a single-family home … but you do give up some appreciation.

One of the most attractive elements of the Jacksonville market is affordability. Single-family homes range from $150,000 to about $200,000. The highest priced fourplexes clock in at about $550,000.

What investors need to know

Jacksonville … like the rest of the sunshine state … has had double digit population growth every year since the census was created.

It’s not a town full of retirees either. Young professionals settle there to take advantage of affordable prices and job opportunities.

The city has a booming financial district with major corporations like Fidelity National Title, Ameris Bank, and Wells Fargo.

There’s also a thriving industrial sector. Companies from Coach to Mercedes and FedEx have major distribution centers in the metro area.

The United States military maintains a large presence in Jacksonville … and they are expanding their ranks.

From a tenant perspective, Southern Impression Homes General Manager Chandler Janger says this means the average resident is middle to upper middle working class … largely reliable and looking for a great home at a great price.

By keeping property management in-house, Southern Impression Homes can give investors in-depth insight into each of their properties. An online portal offers instant access to occupancy, payment, and tenant information.

Owners are paid electronically the month after rent collection and receive a monthly statement broken down by property.

Chandler says if there’s one thing investors should know, it’s that communication is key. In property management, there are a lot of moving parts … clear communication makes everyone’s job easier.

With great teams in place on the ground and beautiful properties, Jacksonville is a market worth looking into.

To discover if Jacksonville is a good fit for your portfolio, check out the Jacksonville Market Report prepared by Chris and his team at Southern Impression Homes.


More From The Real Estate Guys™…

The Real Estate Guys™ radio show and podcast provides real estate investing news, education, training, and resources to help real estate investors succeed.


Love the show?  Tell the world!  When you promote the show, you help us attract more great guests for your listening pleasure!

Southern Impression Homes – Chris Funk

Southern Impression Homes – Chris Funk

 

Great Market. Brand New Property. Strong Cash Flow. Affordable Price. Top Property Management Team.

In today’s changing real estate market, it’s hard to get inventory at a price that gives you a good cash flow yield.

Chris Funk’s team has the answer …

Build-to-Rent your own investment property!

Chris Funk and his team entered the real estate game like many investors … acquiring and renovating foreclosed homes after the ’08 crash.  As the economy recovered it become harder and harder to get bargains on their acquisitions.

So they expanded into development and new construction … and Southern Impression Homes was born.

Now you can ride their coattails into developing your own portfolio of single family homes.

Chris knows the success that comes from a good real estate investment. He wants his investors to get a great property for a great deal in a great market.

While their primary market is Jacksonville, Florida … Chris’ team is also building and managing portfolios for investors throughout Northeast Florida and in Atlanta, Georgia.

The market in Northeast Florida is BOOMING. Chris’ team is your key to success!  Chris and his team have locked up prime land at prices that allow them to pass those savings onto investors …

What exactly does this mean for you?

You can get a NEW property that cash flows just as well (maybe even better) than existing, older properties.

Better cash flow. Better tenants. And less maintenance!

PLUS their sister company, SunCoast Property Management, is renowned for their top class property management.  And with over 2,000 properties under management … You better believe they’ve got their operations dialed.

Jump on better returns without settling for lower quality.

Simply fill out the form below … And a Southern Impression Homes team member will be in touch!